Meet Mr Poo - India's anti-public defecation mascot from Unicef

Though the video is light-hearted; the issue is a serious one

Meet Mr Poo: The lumpy, brown anthropomorphised faeces that is the face of Unicef's latest public health campaign in India.

Accompanied by an insanely catchy techno-Bollywood-style anthem, Mr Poo features in a very silly and surreal new video aimed at raising awareness of the health dangers associated with public defecation in India. Though the video is light-hearted; the issue is a serious one.

Globally, India has the largest number of people, more than 620 million, still defecating in the open. Only about half the population of the country use toilets.

According to the Poo2Loo campaign, which is supported by United Nations Children's Fund, 44 per cent of mothers in India dispose of their children’s faeces in the open, meaning there is an extremely high risk of microbial contamination (bacteria, viruses, amoeba) of water - which can cause diarrhea in children.

Diarrhea makes children more vulnerable to malnutrition, stunting, and opportunistic infections such as pneumonia.

Mr Poo, who also features in his own smartphone app, released last month, is part of a brave campaign from Unicef, an organisation often reluctant to take a humourous or light-hearted approach to taboo public health subjects.

It has received a mixed reception since it began in January of this year. Some commenters beneath the video posted by Unicef India on YouTube described the campaign as 'degrading', with some criticising the use of English in the video and claiming that its target audience are likely to be already using toilets.

However, the video has received better responses on social media for making a serious and taboo subject accessible.

The video begins with a man sleeping in his bed as the accompanying song begins: "First thing in the morning, what do I see? A pile of sh*t staring at me." He is chased down the street by a collection of poos before the people of town build a giant toilet and flush the faeces away.

"Urban or rural, poo is all around us, in our playgrounds and outside our offices. If we're silent, we're contributors," Maria Fernandez, a Unicef campaign coordinator in India told the Wall Street Journal.

"And," she said, "the song is catchy. I wake up singing it."

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Interactive / Mobile Developer

£40000 - £45000 per annum: Recruitment Genius: This digital production agency ...

Recruitment Genius: PHP Developer - Midweight

£40000 - £45000 per annum: Recruitment Genius: This digital production agency ...

Recruitment Genius: Junior Front End Developer

£20000 - £30000 per annum: Recruitment Genius: This digital production agency ...

Recruitment Genius: Front End Developer - Midweight / Senior

£35000 - £40000 per annum: Recruitment Genius: This digital production agency ...

Day In a Page

Giants Club: After wholesale butchery of Idi Amin's regime, Uganda’s giants flourish once again

Uganda's giants are flourishing once again

After the wholesale butchery of Idi Amin's regime, elephant populations are finally recovering
The London: After 350 years, the riddle of Britain's exploding fleet is finally solved

After 350 years, the riddle of Britain's exploding fleet is finally solved

Archaeologists will recover a crucial item from the wreck of the London which could help shed more light on what happened in the vessel's final seconds
Airbus has patented a jet that could fly from London to New York in one hour

Airbus has patented a jet that could fly from London to New York in one hour

The invention involves turbojets and ramjets - a type of jet engine - and a rocket motor
Tate Sensorium: New exhibition at Tate Britain invites art lovers to taste, smell and hear art

Tate Sensorium

New exhibition at Tate Britain invites art lovers to taste, smell and hear art
10 best sun creams for kids

10 best sun creams for kids

Protect delicate and sensitive skin with products specially formulated for little ones
Ashes 2015: Nice guy Steven Finn is making up for lost time – and quickly

Nice guy Finn is making up for lost time – and quickly

He was man-of-the-match in the third Test following his recall to the England side
Ashes 2015: Remember Ashton Agar? The No 11 that nearly toppled England

Remember Ashton Agar?

The No 11 that nearly toppled England
Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

US betrayal of old ally brings limited reward

Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
VIPs gather for opening of second Suez Canal - but doubts linger over security

'A gift from Egypt to the rest of the world'

VIPs gather for opening of second Suez Canal - but is it really needed?
Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
The male menopause and intimations of mortality

Aches, pains and an inkling of mortality

So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
Man Booker Prize 2015: Anna Smaill - How can I possibly be on the list with these writers I have idolised?

'How can I possibly be on the list with these writers I have idolised?'

Man Booker Prize nominee Anna Smaill on the rise of Kiwi lit
Bettany Hughes interview: The historian on how Socrates would have solved Greece's problems

Bettany Hughes interview

The historian on how Socrates would have solved Greece's problems
Art of the state: Pyongyang propaganda posters to be exhibited in China

Art of the state

Pyongyang propaganda posters to be exhibited in China
Mildreds and Vanilla Black have given vegetarian food a makeover in new cookbooks

Vegetarian food gets a makeover

Long-time vegetarian Holly Williams tries to recreate some of the inventive recipes in Mildreds and Vanilla Black's new cookbooks