The gruesome cigarette packaging that could become a design classic

view gallery VIEW GALLERY

The Design Museum in London includes controversial cigarette packaging in list of possible 'Designs of the Year 2013'

It's the gruesome packaging that's become mandatory for Australia's cigarettes, featuring diseased feet, sick babies and dying cancer sufferers - but is it also a future design classic?

The Design Museum in London thinks it might be and has included the controversial packaging in all its gory glory as one its possible 'Designs of the Year 2013'.

As the Guardian reported yesterday morning, the packaging has been shortlisted for the design award as the packaging continues to cause controversy.

New Zealand recently announced it is to follow Australia in using plain packaging designs. The international tobacco industry has warned it will hit back hard in New Zealand as it has in Australia, with legal challenges against the proposed change.

Amid allegations of dirty tricks by Australian tobacco companies, and despite a spate of legal battles, all cigarettes in Australia must now be sold in the new packets, which feature macabre images of unpleasant images designed to put-off would-be smokers.

The design of the packets is so unappealing that smokers in Australia had complained that the packaging had made their cigarettes taste worse.

But the packaging is so effective in its unpleasantness that the Design Museum has decided to the packets, which were created using market research on what were the least appealing colours for customers, in contention for an award.

Pete Collard, curator of Designs of the Year 2013, said: “The packaging is the result of market research that asked what colours were most unappealing to consumers. It’s a purposely bad piece of design, or ‘anti-design’. Not everything displayed in a design museum should be beautiful or ‘good’, the point is to open a discussion about the way everyday objects are made, the messages they send out and how we react to them.”

Other designs included in the list of nominations are The Shard, the Olympic cauldron and Clapham library. Last year, the honour went to the London design studio BarberOsgerby for the 2012 Olympic torch.

More than 90 designs, from the Government’s new website to the Microsoft Windows 8 mobile phone and a non-stick ketchup bottle have been chosen by experts and will be brought together in an exhibition.

Nominations will be on display in the Designs of the Year exhibition at the museum from 20 March 2013.

See gallery above for examples of the packaging:

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
News
people
Sport
Diego Costa, Ross Barkley, Arsene Wenger, Brendan Rodgers, Alan Pardew and Christian Eriksen
footballRodgers is right to be looking over his shoulder, while something must be done about diving
Life and Style
gaming
Arts and Entertainment
Carl Barat and Pete Dohrety in an image from the forthcoming Libertines short film
filmsPete Doherty and Carl Barat are busy working on songs for a third album
Arts and Entertainment
films
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: IT Support Engineer - 1st Line

£18000 per annum: Recruitment Genius: This IT support organisation focuses on ...

Ashdown Group: IT Support Analyst (Windows, Active Directory) - London £26k

£26000 per annum: Ashdown Group: Technical Support Analyst / IT Support Analys...

Ashdown Group: PR, Marketing & Events Executive - Southwark, London - £35,000

£30000 - £35000 per annum + benefits: Ashdown Group: PR Marketing & Events Exe...

Ashdown Group: Part time Network Support Analyst / Windows Systems Administrat

£30 per hour: Ashdown Group: An industry leading and well established business...

Day In a Page

In a world of Saudi bullying, right-wing Israeli ministers and the twilight of Obama, Iran is looking like a possible policeman of the Gulf

Iran is shifting from pariah to possible future policeman of the Gulf

Robert Fisk on our crisis with Iran
The young are the new poor: A third of young people pushed into poverty

The young are the new poor

Sharp increase in the number of under-25s living in poverty
Greens on the march: ‘We could be on the edge of something very big’

Greens on the march

‘We could be on the edge of something very big’
Revealed: the case against Bill Cosby - through the stories of his accusers

Revealed: the case against Bill Cosby

Through the stories of his accusers
Why are words like 'mongol' and 'mongoloid' still bandied about as insults?

The Meaning of Mongol

Why are the words 'mongol' and 'mongoloid' still bandied about as insults?
Mau Mau uprising: Kenyans still waiting for justice join class action over Britain's role in the emergency

Kenyans still waiting for justice over Mau Mau uprising

Thousands join class action over Britain's role in the emergency
Isis in Iraq: The trauma of the last six months has overwhelmed the remaining Christians in the country

The last Christians in Iraq

After 2,000 years, a community will try anything – including pretending to convert to Islam – to avoid losing everything, says Patrick Cockburn
Black Friday: Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

Britain braced for Black Friday
Bill Cosby's persona goes from America's dad to date-rape drugs

From America's dad to date-rape drugs

Stories of Bill Cosby's alleged sexual assaults may have circulated widely in Hollywood, but they came as a shock to fans, says Rupert Cornwell
Clare Balding: 'Women's sport is kicking off at last'

Clare Balding: 'Women's sport is kicking off at last'

As fans flock to see England women's Wembley debut against Germany, the TV presenter on an exciting 'sea change'
Oh come, all ye multi-faithful: The Christmas jumper is in fashion, but should you wear your religion on your sleeve?

Oh come, all ye multi-faithful

The Christmas jumper is in fashion, but should you wear your religion on your sleeve?
Dr Charles Heatley: The GP off to do battle in the war against Ebola

The GP off to do battle in the war against Ebola

Dr Charles Heatley on joining the NHS volunteers' team bound for Sierra Leone
Flogging vlogging: First video bloggers conquered YouTube. Now they want us to buy their books

Flogging vlogging

First video bloggers conquered YouTube. Now they want us to buy their books
Saturday Night Live vs The Daily Show: US channels wage comedy star wars

Saturday Night Live vs The Daily Show

US channels wage comedy star wars
When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible

When is a wine made in Piedmont not a Piemonte wine?

When EU rules make Italian vineyards invisible