The gruesome cigarette packaging that could become a design classic

view gallery VIEW GALLERY

The Design Museum in London includes controversial cigarette packaging in list of possible 'Designs of the Year 2013'

It's the gruesome packaging that's become mandatory for Australia's cigarettes, featuring diseased feet, sick babies and dying cancer sufferers - but is it also a future design classic?

The Design Museum in London thinks it might be and has included the controversial packaging in all its gory glory as one its possible 'Designs of the Year 2013'.

As the Guardian reported yesterday morning, the packaging has been shortlisted for the design award as the packaging continues to cause controversy.

New Zealand recently announced it is to follow Australia in using plain packaging designs. The international tobacco industry has warned it will hit back hard in New Zealand as it has in Australia, with legal challenges against the proposed change.

Amid allegations of dirty tricks by Australian tobacco companies, and despite a spate of legal battles, all cigarettes in Australia must now be sold in the new packets, which feature macabre images of unpleasant images designed to put-off would-be smokers.

The design of the packets is so unappealing that smokers in Australia had complained that the packaging had made their cigarettes taste worse.

But the packaging is so effective in its unpleasantness that the Design Museum has decided to the packets, which were created using market research on what were the least appealing colours for customers, in contention for an award.

Pete Collard, curator of Designs of the Year 2013, said: “The packaging is the result of market research that asked what colours were most unappealing to consumers. It’s a purposely bad piece of design, or ‘anti-design’. Not everything displayed in a design museum should be beautiful or ‘good’, the point is to open a discussion about the way everyday objects are made, the messages they send out and how we react to them.”

Other designs included in the list of nominations are The Shard, the Olympic cauldron and Clapham library. Last year, the honour went to the London design studio BarberOsgerby for the 2012 Olympic torch.

More than 90 designs, from the Government’s new website to the Microsoft Windows 8 mobile phone and a non-stick ketchup bottle have been chosen by experts and will be brought together in an exhibition.

Nominations will be on display in the Designs of the Year exhibition at the museum from 20 March 2013.

See gallery above for examples of the packaging:

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: 3rd Line Virtualisation, Windows & Server Engineer

£40000 - £47000 per annum: Recruitment Genius: A 3rd Line Virtualisation / Sto...

Recruitment Genius: Refrigeration and Air Conditioning Service Engineer

£26000 - £35000 per annum: Recruitment Genius: A successful national service f...

Recruitment Genius: Business Development Executive / Sales - OTE £25,000

£15000 - £25000 per annum: Recruitment Genius: This is an opportunity to join ...

Recruitment Genius: Sales Administrator - Fixed Term Contract

£17500 - £20000 per annum: Recruitment Genius: We currently require an experie...

Day In a Page

Syria civil war: Meet the military commander who says his soldiers will not rest until every inch of their war torn country is free of Islamist 'terrorists'

‘We won’t stop until Syria is back to normal’

Near the front lines with Islamist-controlled towns where Assad’s troops were besieged just last month, Robert Fisk meets a commander confidently preparing his soldiers for battle
The inside story of how Bill Clinton built a $2bn global foundation may undermine Hillary's chances

The inside story of how Bill Clinton built a $2bn global foundation...

... and how it may undermine Hillary's chances in 2016
12 best olive oils

Extra-virgin, cold-press, early-harvest, ultra-premium: 12 best olive oils

Choosing an olive oil is a surprising minefield. Save yourself the hassle with our handy guide
Sepp Blatter resignation: The beginning of Fifa's long road to reform?

Does Blatter's departure mean Fifa will automatically clean up its act?

Don't bet on it, says Tom Peck
Charles Kennedy: The baby of the House who grew into a Lib Dem giant

The baby of the House who grew into a Lib Dem giant

Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

The harrowing testament of a five-year-old victim of Syria's endless civil war

Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
The future of songwriting: How streaming is changing everything we know about making music

The future of songwriting

How streaming is changing everything we know about making music
William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

Recognition at long last

Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
Beating obesity: The new pacemaker which helps over-eaters

Beating obesity

The new pacemaker which helps over-eaters
9 best women's festival waterproofs

Ready for rain: 9 best women's festival waterproofs

These are the macs to keep your denim dry and your hair frizz-free(ish)
Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

Wiggins worried

Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
Liverpool close in on Milner signing

Liverpool close in on Milner signing

Reds baulk at Christian Benteke £32.5m release clause
On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

On your feet!

Spending half the day standing 'reduces risk of heart attacks and cancer'
With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

The big NHS question

Why are there so few new GPs when so many want to study medicine?
Big knickers are back: Thongs ain't what they used to be

Thongs ain't what they used to be

Big knickers are back