Burger King gay Whopper: Because we're all cheap processed meat on the inside?
Fast food chain adopts slightly unfortunate slogan for gay pride month
Burger King is now selling a 'Proud Whopper' in San Francisco as part of LGBT Pride Month, a burger in rainbow wrapping bearing the oddly juxtaposing tagline 'We're all the same on the inside'.
Part noble gesture (proceeds from the sandwich will help fund scholarships for LGBT high school graduates), part calculated targeting of the pink dollar (the buying power of gay consumers was estimated to be $743 billion in 2010), the Proud Whopper will be sold for a limited time in the city.
Its slogan attempts to convey the message that we're all human beings of equal worth regardless of gender and sexuality, but draws odd comparisons with the burger itself.
It seems to suggest we're all the same inside just like one of the brand's Whoppers, i.e. identical due to mass production and made from meat that would probably make you shudder if you saw it pre-flame grilling. The Whoppers are part of Burger King's new 'Be Your Way' campaign
Nonetheless, the promotion is already proving popular on social media, with people now beginning to dutifully Instagram pictures of the wrappers and use the #BeYourWay hashtag.
A video was also made for the sandwich, with Burger King senior vice president Fernando Machado commenting: "I hope when they see what we’re trying to do here, people will galvanize around this message of equality."
- 1 School kitchen manager 'fired from Colorado school for giving hungry students free lunches'
- 2 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 5 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
Amber Peat: Body found in search for missing 13-year-old who left house after argument with her parents
Alton Towers crash: Four guests seriously injured as Smiler ride carriages collide
Charles Kennedy dead: A guy once asked the Lib Dem leader who his favourite Muppet was and his letter response was wonderful
Gay teenager 'forced to have sex with his own mother' to 'cure' his homosexuality, campaigners in India say
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Church of England 'one generation away from extinction' after dramatic loss of followers
£15000 - £30000 per annum: Recruitment Genius: Join a fast growing, UK based I...
£35000 - £40000 per annum: Recruitment Genius: A Project Manager is required t...
Negotiable: Recruitment Genius: This web design company are searching for outs...
£24000 - £36000 per annum: Recruitment Genius: Join a fast growing, UK based I...