Burger King invades Crimea after McDonald's exit
BK already has around 200 restaurants in Russia
Crimea is a battleground not only for neighbouring nations but for fast food chains it seems, with Burger King Russia announcing plans to open restaurants in the peninsula after McDonald's left due to 'unspecified manufacturing reasons'.
BK sensed an opportunity amid annexations, political unrest and its rival's departure, and plans to open its first outlet in Crimea shortly.
"We are planning to open in Crimea, but I cannot say when exactly it will happen or how many outlets the company will have," said Burger King Russia CEO Dmitry Medovy on Wednesday, news agency Itar Tass reports.
Burger King currently has around 200 restaurants in Russia, as part of a franchise which state-owned bank VTB currently has a 36.6 percent stake in.
VTB committed to funnel $100 million into developing the chain, according to The Moscow Times, the move into Crimea being not unlike a Russian version of a Trojan horse made out of hamburger wrappers and grease.
McDonald's closed its restaurants in Simferopol, Sevastopol and Yalta and withdrew from the territory on April 4, saying in a statement: "Like many other multi-national companies, McDonald's is currently evaluating potential business and regulatory implications which may result from the evolving situation in Crimea.
"Due to the suspension of necessary financial and banking services, we have no option but to close our three restaurants in Crimea."
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
£30000 - £35000 per annum: Recruitment Genius: An opportunity has arisen for a...
£30000 - £35000 per annum: Recruitment Genius: An exciting opportunity to join...
£30000 - £35000 per annum: Recruitment Genius: We have an excellent role for a...
Negotiable: Recruitment Genius: An IT Support Analyst is required to join the ...