A Swedish woman living in the UK was told her name – Fanny – was 'not valid' when she tried to apply for a loyalty card at Sainsbury's.
Fanny Carlsson, from Uddevalla in Sweden, said she found the decision, presumably made because of the connotations between her first name and a woman's private parts, "amusing" – and said she had reapplied using her middle name, Linnéa, instead.
The story has gone viral in Sweden, after she tweeted a screen shot of the supermarket's online application form.
Älskar att heta Fanny och bo i UKpic.twitter.com/w7mLYALqwv; Fanny Carlsson (@FannyCarlsson) February 12, 2015
"Because I already knew what 'Fanny' meant before I moved to England, I have chosen to call myself Linnéa at work," the 19-year-old told The Local.
"It's pretty much only when I talk to Swedes that I use my first name."
Till er som var oroliga så fick jag tillslut ett nectar card! Så inga hard feelings mot Sainsburyspic.twitter.com/yJoluGJraH; Fanny Carlsson (@FannyCarlsson) February 18, 2015
Ms Carlsson added: "My parents already knew I had had some problems with my name, so they're mainly just happy they gave me a middle name that works better!"
Nectar, which manages Sainsbury's loyalty cards, said in a statement: "Like many companies we block a number of words on the Nectar website. We are sorry for the inconvenience caused to this particular customer and are reviewing this going forward.”