'Ungoogleable' removed from list of Swedish words after row over definition with Google
California based search engine giant asked Swedish to amend definition
The Language Council of Sweden, the regulatory body charged with the 'cultivation' of the Swedish language, has removed the term "ogooglebar" (which translates as ungoogleable) from a list of new words after pressure from Google.
The body, which describes its mission as that of 'monitoring the development of spoken and written Swedish', added the term to a list of new words last year, defining it as: "[Something] that you can't find on the web with the use of a search engine."
According to 'The Local' website the California based search engine giant asked the council to amend their definition.
The Swedish refused and instead removed the term from a list of words altogether.
The English language Swedish news website, The Local, quotes the head of the council Ann Cederberg saying: "We're removing the word today and stating our displeasure with Google's attempt to control the language".
According to reports, Google's apparent displeasure came from the prospect of a word based on its name being defined by Sweden's "official language cultivation body".
The search engine giant wanted the Swedish organisation to specify that the word only related to searches made using Google - and not those made using their rival's products.
Ann Cederberg claims that long email exchanges with Google's lawyers demanded too much work so the organisation removed the word from the list altogether. The is the first time in the council's history that it has removed a word from its annual list.
Cedeberg was clear that the removal of the word was not forced by Google and did not indicate the word won't be used in the language. She also said that the council refused to make amendments to the definition in order to spark a debate.
She told The Local: "If we want to have 'ogooglebar' in the language, then we'll use the word and it's our use that gives it meaning - not a multinational company exerting pressure. Speech must be free!".
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Watch what happened when food critics were unknowingly served McDonald's
- 3 Jimmy Carr's controversial Oscar Pistorius joke goes too far at the Q Awards
- 4 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo shot dead at war memorial
- 5 Of course, teenage girls need role models – but not like beauty vlogger Zoella
Isis releases first video showing the stoning of woman accused of committing adultery as her father shouts 'don't call me Dad'
This 'woman calls police to order pizza' story isn't going where you're expecting
FCKH8's provocative anti-sexism video showing young girls swearing reinstated by YouTube
Diwali: What is the festival of lights – and how is it celebrated around the world?
Jimmy Carr's controversial Oscar Pistorius joke goes too far at the Q Awards
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
London bus driver 'kicks gay couple off for kissing'
£70 - £100 per day: Randstad Education Group: Learning Mentors needed in Green...
£7200 - £36000 per annum: Randstad Education Nottingham: We are currently recr...
Negotiable: Randstad Education Plymouth: TEACHING ASSISTANTS NEEDED FOR PLYMOU...
£50 per day: Randstad Education Cheshire: SEN Teaching Assistant EBD , Septemb...