'Ungoogleable' removed from list of Swedish words after row over definition with Google
California based search engine giant asked Swedish to amend definition
Tuesday 26 March 2013
The Language Council of Sweden, the regulatory body charged with the 'cultivation' of the Swedish language, has removed the term "ogooglebar" (which translates as ungoogleable) from a list of new words after pressure from Google.
The body, which describes its mission as that of 'monitoring the development of spoken and written Swedish', added the term to a list of new words last year, defining it as: "[Something] that you can't find on the web with the use of a search engine."
According to 'The Local' website the California based search engine giant asked the council to amend their definition.
The Swedish refused and instead removed the term from a list of words altogether.
The English language Swedish news website, The Local, quotes the head of the council Ann Cederberg saying: "We're removing the word today and stating our displeasure with Google's attempt to control the language".
According to reports, Google's apparent displeasure came from the prospect of a word based on its name being defined by Sweden's "official language cultivation body".
The search engine giant wanted the Swedish organisation to specify that the word only related to searches made using Google - and not those made using their rival's products.
Ann Cederberg claims that long email exchanges with Google's lawyers demanded too much work so the organisation removed the word from the list altogether. The is the first time in the council's history that it has removed a word from its annual list.
Cedeberg was clear that the removal of the word was not forced by Google and did not indicate the word won't be used in the language. She also said that the council refused to make amendments to the definition in order to spark a debate.
She told The Local: "If we want to have 'ogooglebar' in the language, then we'll use the word and it's our use that gives it meaning - not a multinational company exerting pressure. Speech must be free!".
- 1 Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
- 2 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 3 UK weather: Britain braced for snow as arctic air mass moves in
- 5 'Isis' schoolgirls: Missing British teenager tweets picture of her Syrian takeaway
Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
Ian Brady: Moors murderer announces his support for Ukip and the SNP
Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
UK weather: Britain braced for snow as arctic air mass moves in
Power of Nepal earthquake was equivalent to 20 huge atomic bombs
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove
£12 - £14 per hour: Recruitment Genius: We are looking for someone to join a s...
£15310 per annum: Recruitment Genius: An exciting opportunity has arisen for a...
£15000 per annum: Recruitment Genius: This market leader in Medical Devices is...
£24000 - £25000 per annum: Recruitment Genius: Situated in the heart of Bradfo...