'Ungoogleable' removed from list of Swedish words after row over definition with Google
California based search engine giant asked Swedish to amend definition
Tuesday 26 March 2013
The Language Council of Sweden, the regulatory body charged with the 'cultivation' of the Swedish language, has removed the term "ogooglebar" (which translates as ungoogleable) from a list of new words after pressure from Google.
The body, which describes its mission as that of 'monitoring the development of spoken and written Swedish', added the term to a list of new words last year, defining it as: "[Something] that you can't find on the web with the use of a search engine."
According to 'The Local' website the California based search engine giant asked the council to amend their definition.
The Swedish refused and instead removed the term from a list of words altogether.
The English language Swedish news website, The Local, quotes the head of the council Ann Cederberg saying: "We're removing the word today and stating our displeasure with Google's attempt to control the language".
According to reports, Google's apparent displeasure came from the prospect of a word based on its name being defined by Sweden's "official language cultivation body".
The search engine giant wanted the Swedish organisation to specify that the word only related to searches made using Google - and not those made using their rival's products.
Ann Cederberg claims that long email exchanges with Google's lawyers demanded too much work so the organisation removed the word from the list altogether. The is the first time in the council's history that it has removed a word from its annual list.
Cedeberg was clear that the removal of the word was not forced by Google and did not indicate the word won't be used in the language. She also said that the council refused to make amendments to the definition in order to spark a debate.
She told The Local: "If we want to have 'ogooglebar' in the language, then we'll use the word and it's our use that gives it meaning - not a multinational company exerting pressure. Speech must be free!".
- 1 Cyclist who knocked down three-year-old girl says his life has been 'destroyed'
- 2 A politically correct lefty goes to see Top Gear live – you'll probably believe what happened next
- 3 Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
- 4 Puerto Rico, island of lost dreams: People are leaving the debt-hit territory in droves as near neighbour Cuba's star rises
- 5 Snoop Dogg on why he doesn't regret displaying misogyny towards women
Isis 'jihadi bride' claims forced sex with Yazidi girls is never rape because Koran condones it
Woman accidentally shoots herself in the head while posing for a selfie
How China's richest man Li Hejun lost $15bn in an hour - and made a fortune
Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
Snoop Dogg on why he doesn't regret displaying misogyny towards women
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
The day that Britain resigned as a global power
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland
£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...
£35 - 40k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...
£18000 - £23000 per annum + Commission: SThree: As a Trainee Recruitment Consu...