Sochi Olympics sponsor Coca-Cola wants to share a Coke, but not with gay people

'Hetero' and 'Straight' are fine though

Coca-Cola's bid to downplay its sponsorship of the 2014 Sochi Winter Olympics took a blow this week, when it emerged that the word 'gay' is banned from its customisable 'share a Coke' function.

The brand's bid to make pouring a soda down your neck a more personal experience has been a huge success since it launched the naming promotion last summer, with customers encouraged to print their friend's name on a bottle.

Writing the word 'gay' into the service returns the error message "Oops. Let's pretend you didn't just type that. Please try another name," however, no doubt to the annoyance of the literally thousands of people whose first or last name is Gay.

Yes, it's clearly just an oversight and probably the result of one bored programmer's erroneous brainstorm of 'bad words', but the suggestion that the word gay is somehow not allowed could not come at a worse time for Coca-Cola.

The company are to be the sponsors for this year's Sochi Winter Olympics, where coverage of the protests and boycotts regarding Putin's anti-gay laws is set to outnumber that of Olympic curling about 1000 to one.

Update: Coca-Cola has since issued an apology, telling The Huffington Post it recognises the promotion "generated an unintended outcome".

"The digital version of the Share a Coke promotion did not properly limit the customisation to individuals’ names," a spokesman said."As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion, equality and diversity through both our policies and practices. Again we apologise for any offence this has caused."

 


Watch a video looking at Sochi's gay community

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Account Manager / Media Sales - OTE up to £30,000

£20000 - £30000 per annum: Recruitment Genius: This award-winning company, whi...

Recruitment Genius: Senior Software Developer

£40000 - £50000 per annum: Recruitment Genius: This is a unique & exciting opp...

Recruitment Genius: UX Consultant

£35000 - £45000 per annum: Recruitment Genius: You will be working with a 8 st...

Recruitment Genius: Part-time Editor

£8000 - £12000 per annum: Recruitment Genius: A unique opportunity has arisen ...

Day In a Page

A groundbreaking study of 'Britain's Atlantis' long buried at the bottom of the North Sea could revolutionise how we see our prehistoric past

Britain's Atlantis

Scientific study beneath North Sea could revolutionise how we see the past
The Queen has 'done and said nothing that anybody will remember,' says Starkey

The Queen has 'done and said nothing that anybody will remember'

David Starkey's assessment
Oliver Sacks said his life has been 'an enormous privilege and adventure'

'An enormous privilege and adventure'

Oliver Sacks writing about his life
'Gibraltar is British, and it is going to stay British forever'

'Gibraltar is British, and it is going to stay British forever'

The Rock's Chief Minister hits back at Spanish government's 'lies'
Britain is still addicted to 'dirty coal'

Britain still addicted to 'dirty' coal

Biggest energy suppliers are more dependent on fossil fuel than a decade ago
Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition

Orthorexia nervosa

How becoming obsessed with healthy eating can lead to malnutrition
Lady Chatterley is not obscene, says TV director

Lady Chatterley’s Lover

Director Jed Mercurio on why DH Lawrence's novel 'is not an obscene story'
Farmers in tropical forests are training ants to kill off bigger pests

Set a pest to catch a pest

Farmers in tropical forests are training ants to kill off bigger pests
Mexico: A culture that celebrates darkness as an essential part of life

The dark side of Mexico

A culture that celebrates darkness as an essential part of life
Being sexually assaulted was not your fault, Chrissie Hynde. Don't tell other victims it was theirs

Being sexually assaulted was not your fault, Chrissie Hynde

Please don't tell other victims it was theirs
A nap a day could save your life - and here's why

A nap a day could save your life

A midday nap is 'associated with reduced blood pressure'
If men are so obsessed by sex, why do they clam up when confronted with the grisly realities?

If men are so obsessed by sex...

...why do they clam up when confronted with the grisly realities?
The comedy titans of Avalon on their attempt to save BBC3

Jon Thoday and Richard Allen-Turner

The comedy titans of Avalon on their attempt to save BBC3
The bathing machine is back... but with a difference

Rolling in the deep

The bathing machine is back but with a difference
Part-privatised tests, new age limits, driverless cars: Tories plot motoring revolution

Conservatives plot a motoring revolution

Draft report reveals biggest reform to regulations since driving test introduced in 1935