Emily Eavis: The real reason we invited Jay-Z to Glastonbury
One of hip-hop's biggest stars is exactly the sort of act we should be putting on
Tuesday, 15 April 2008
When we booked Jay-Z as the headliner for this year's Glastonbury Festival, we were delighted. He has not only become one of the world's greatest hip-hop stars, he is also an artist who has an amazing live act. In truth, we felt honoured to have him on board, and believe that he is absolutely the right act for our festival.
So I was surprised when articles started to appear questioning the selection of Jay-Z as one of our headliners, and linking it with supposedly poor ticket sales. Since then, all sorts of things have been said in print and online, most of which only go to show that these critics fail to understand Glastonbury.
Some of the claims have been wild. First, we were blown away by selling 100,000 tickets on the first day of sale, especially given that it was a snowy Sunday in April. Second, Jay-Z is far from the first hip-hop artist to perform at Glastonbury, as one might assume from some strangely hysterical press reports. We have a long history of attracting top rap artists, including De La Soul, Cyprus Hill and The Roots. Glastonbury has always managed to attract a diversity of acts, which is, I hope, part of its unique appeal.
The main misconception, however, has been the suggestion that signing Jay-Z was all about trying to capture a different audience for the festival, an attempt to move it away from its more "traditional" supporters. That is just not the case. It is much simpler than that: we respect Jay-Z as an amazing artist and so, obviously, we want to see him at the festival. There is no reason why we should not have the greatest living hip-hop artist on at Glastonbury; in fact, he is exactly the sort of act we should have performing.
The critics do not understand the Glastonbury's audience. It is a bunch of really open-minded people, who come to the festival to learn and experience new things: new music, new food, new people, new politics and a whole range of new experiences. This is what, I hope, makes our festival special – Glastonbury is about more than just the music. Certainly, it is a quality that many of the bands mention to me.
Many of this year's audience will not have experienced a Jay-Z show before. Great. That is exactly what Glastonbury is all about, and why people love to come so much. The people who will be coming to the event this year will be real Glastonbury supporters, ready and willing to listen to something out of their normal music scene.
Perhaps this is why the hysteria in sections of the press has not been matched by a similar reaction from the public. The feedback we have received from Glastonbury fans has been overwhelmingly positive. I have had letters from all over the country backing the festival, and saying how much they are looking forward to coming this year.
Maybe what the critics have really revealed is something about attitudes that are still all too prevalent in Britain: an instinct to go back to base and play safe. An innate conservatism, a stifling reluctance to try something different.
This is not something that Glastonbury has ever embraced. And there is also an interesting undercurrent in the suggestion that a black, US hip-hop artist shouldn't be playing in front of what many perceive to be a white, middle-class audience. I'm not sure what to call it, at least not in public, but this is something that causes me some disquiet.
In the end, this is nothing Glastonbury has not faced before. It is just another chapter in Glastonbury's colourful history. Back in 1984, there were similar criticisms made when The Smiths were named as the headline act. Hippies just wanted acts that had played before. A disgruntled stage hand even deliberately mis-spelt The Smiths' name on the stage. The reason we had the Smiths perform then is the same reason Jay-Z will play this year – Glastonbury must continue to evolve and develop. With so many smaller music events cropping up, it needs to keep moving and trying new things, whether hip-hop, African music or just an amazing new indie group. That is what has made it so popular for so long.
In the end, the hot air surrounding Jay-Z's performance will blow away. We are all confident that the best answer to the critics will come in June, when Jay-Z strides on to the stage. By the time he walks off, after perhaps the most eagerly awaited performance in Glastonbury's history, we are sure that everyone will know why we are so happy to have him headlining. Those new to Jay-Z will join his established fans in understanding how he has become such a pioneering figure in modern music.
And I know that personally, I can't wait to see him perform.
The writer is co-organiser of the Glastonbury festival

Comments
241 Comments
Rubbish - ticket sales being slow has nothing to do with Jay Z - it has everything to do with the increased numbers, the hellish coach packages which caused so many problems last year, the appalling security scallies who act like they own the place and on and on - it ain't what it used to be - they need to clean thei act up. If they think they'll be OK by just booking different acts or, even worse, doing nothing they are smoking something a bit too strong.
Posted by Cloud runner | 21.04.08, 23:02 GMT
I am glad that the organsiers are not having second thought about this decision, because allowing the criticism from regressive thinkers to have an effect on the bill would make it impossible for me to have any respect for the festival.
One frequent comment that I have observed amongst people discussing and complaining about Jay-Z headlining the festival is that he should not be allowed to lead a rock festival. As far as I am aware, Glastonbury has never been a rock festival - in fact, I remember watching footage of the Chemical Brothers headlining the Pyramid Stage on the BBC a few years ago, which in itself invalidates any of those ignorant conservative remarks because their only association with rock music is a series of collaborations; they are ultimately an electronic band.
It is tiring to hear criticism from people who have not even taken the time to listen an album by Jay-Z. Would it not be more 'rock and roll' to subject oneself to new things rather than living in the past?
Posted by Roger | 21.04.08, 22:09 GMT
i canny wait for jay zizzle
Posted by chunder | 21.04.08, 20:19 GMT
I'm an Ex-skinhead, via Goth and I love my reggae/indie, these days most people think I'm a hippie!!! I still think that Johnny Cash was amazing at Glasto about 13years ago and 2 years ago Brian Wilson blew everyone away. You dont just go to Glasto for what you already like, you go for what you are about to receive. Bring it on, Jay Z, you ain't seen nothing like the Glasto audience in you life matey!! Oh aye, but my kids still think I'm a right boring Mum. lol
Posted by Gerri | 21.04.08, 19:26 GMT
Well all i can say is, that the controversy surrounding the event just goes to show what an eagerly awaited festival this is.
I couldn't care less wether Mr Eavis himself is headlining, i'll go every year for the rest of my life, and the 6 hour torment to get tickets was well worth it!
Keep up the good work, and let all the moaners go to V.
Posted by Vicky | 21.04.08, 14:40 GMT
Well said Emily!
Im not a rap fan; it usually isnt my bag at all. But knowing the headline act is Jay-Z, didnt stop me getting up at half 8 on a Sunday, to continually press redial until I had secured my spot in the muddy field for another amazing 5 days in June.
And Im going to watch him, on my camping chair, at the back with a pint of cider. And its going to be great, the whole point of Glastonbury is to experience new things and have a massive laugh. I cant help but think all the people moaning about this take them selves a tad too seriously. Open youre mind folks!
Thanks to Emily and Michael for the safety of the fence, for eradicating ticket touts, and for opening up their garden to all of us for the best party in the world!
64 days to go!!
Posted by Emily J | 21.04.08, 14:21 GMT
dear emily
the reason i was concerned over jay-z playing was not anything to do with a blatant disregard for rap music but as a glastonbury veteran i remember when the 'yardies' started taking over the bridges and walkways when the hoardes came in over the fence. i used to go with a few people paying including myself and about 2 dozen people who didn't. then there were shots in the market place and a lovely varied peaceful festival turned nasty. my sister went the year before the big fence (we werein japan)and couldn't leave her tent as people were stealing- someone tried to go in her tent with her standing outside. that was when it truly felt unsafe. the fact that since the fence the festival may have got bigger but even with all the mud, myself and 20 other people including my children (5th and 6th years for them) have managed to have a great time) but i did worry about the push to attract a different crowd. I am not at 41 too old to go to a festival and i like the crowd that goes! it is again peaceful full of lots of people wanting to experience the myriad of entertainment on nsite.and the cider bus! but a notion of going back to the gun culture of the 90's nearly put me off but then i decided its only one act and one hell of a festival and again myself and the group will be there wellies at the ready. thankyou eavis family for continueing the tradition but please don't be so quick to judge us. we were actually around when it got nasty and we are still around when its friendly. and as for the ticket process thankyou. i tried for reading and am thoroughly disgusted by their attitude to normal festival goers they are in league with the devil/touts.
Posted by Lorraine | 21.04.08, 13:19 GMT
jay-z is the reason i bought my ticket this year... it will rock...
Posted by robinson | 21.04.08, 13:00 GMT
Nice one Emily, we don't need to see Coldplay and the Killers again! People should stop having a go at Jay-Z. Kings of Leon and the Verve, also both great acts, are also not as 'big' as previous headline acts but no one is having a go at them.
Jay-Z has been working hard since the early 90's and I think he'll put on a great show. Glastonbury is about diversity and I think it's great they're trying new things, I can't wait!
Also I think the registration system is great, keep the touts out!
Posted by Jimmy | 21.04.08, 12:20 GMT
The demographic has changed many times most dramatically when 100 K freeloaders were excluded in the interests of crowd safety.
I suspect the crowd is getting older because people like me who went in the 80s still go (Level 42 headlined sunday then).
All this fuss about Jay - Z is, I suspect, the prelude to a special G moment. Wasn't planning on the pyramid for sat night but now I can't resist
Posted by Bryan | 21.04.08, 11:25 GMT
241 Comments