British veteran Nathan Robertson feels it is time to make home advantage start counting as the 2012 build-up intensifies.
Wembley Arena, badminton's Olympic site, hosts the Yonex BWF World Championships from today.
Robertson , Olympic silver medallist with Gail Emms in 2004, is Britain's best hope of success as he competes in mixed doubles with Jenny Wallwork.
Robertson, 34, said: "It's a huge advantage playing at Wembley. Any sportsman would say playing at home gives you a percentage ,whether 5 or 10 per cent adrenalin or motivation."