AT&T ends sponsorship of Tiger Woods
Thursday 31 December 2009
AT&T Inc. said today it would no longer sponsor Tiger Woods, joining Accenture and Gillette in dropping support for the golfer after numerous allegations of infidelities.
The phone company hasn't used Woods' image extensively in advertising, but its logo appeared on his golf bag, and he was the host of the AT&T National PGA event. The phone company said it would continue to sponsor the event, which will be held in Bethesda, Md., in July.
AT&T did not comment on its reasons for dropping Woods, or how much the contract was worth. Woods has taken an indefinite leave from playing.
Consulting firm Accenture dropped the athlete two weeks ago, saying he was "no longer the right representative" of the company's values. Gillette, a unit of the Procter & Gamble Co., said that it won't air ads that feature Woods promoting its razors or include him in public appearances.
Swiss watch maker Tag Heuer, a unit of luxury goods empire LVMH Moet Hennessy Louis Vuitton, said Friday that it will "downscale" its use of golfer Tiger Woods' image in its advertising campaigns for the foreseeable future.
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