AT&T ends sponsorship of Tiger Woods
Thursday 31 December 2009
AT&T Inc. said today it would no longer sponsor Tiger Woods, joining Accenture and Gillette in dropping support for the golfer after numerous allegations of infidelities.
The phone company hasn't used Woods' image extensively in advertising, but its logo appeared on his golf bag, and he was the host of the AT&T National PGA event. The phone company said it would continue to sponsor the event, which will be held in Bethesda, Md., in July.
AT&T did not comment on its reasons for dropping Woods, or how much the contract was worth. Woods has taken an indefinite leave from playing.
Consulting firm Accenture dropped the athlete two weeks ago, saying he was "no longer the right representative" of the company's values. Gillette, a unit of the Procter & Gamble Co., said that it won't air ads that feature Woods promoting its razors or include him in public appearances.
Swiss watch maker Tag Heuer, a unit of luxury goods empire LVMH Moet Hennessy Louis Vuitton, said Friday that it will "downscale" its use of golfer Tiger Woods' image in its advertising campaigns for the foreseeable future.
Latest in Sport
New day (slowly) rising – As Brasileirão gets underway, Brazilian football stumbles, rather than leaps into the future
The average Serie A crowd last year was 13,000 - comparable to Australia’s A-League.
by James Young
24 May 2013 04:31 PM
Monaco is a street circuit where driver ability is more important than anywhere else and if we take ...
by Gareth Purnell
24 May 2013 02:00 AM
Three weeks ago as I drove off the Eurostar, I remember thinking what a very long time it was until ...
by Martin Ayres
23 May 2013 05:29 PM
Why Manchester City were willing to fork out $500m on stake in MLS
Manchester City coach in waiting Manuel Pellegrini: Inside the mind of anti-Mancini
Champions League final: Biggest German invasion since the fifth century as Bayern Munich face Borussia Dortmund
Borussia Dortmund v Bayern Munich: 50 things you need to know about the Champions League final
Champions League Final: Can Jürgen Klopp's Borussia Dortmund stop the Bayern Munich machine?
- 1 What, let gays get married? We must be bonkers
- 2 Rocky Horror star Tim Curry 'suffers major stroke'
- 3 Exclusive: How MI5 blackmails British Muslims
- 4 Lord of the Sings: Sir Christopher Lee, 91, to release heavy metal album
- 5 Exclusive: Woolwich killings suspect Michael Adebolajo was inspired by cleric banned from UK after urging followers to behead enemies of Islam
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Nook is donating eReaders to volunteers at high-need schools and participating in exclusive events throughout the campaign.
Get the latest on The Evening Standard's campaign to get London's children reading.
Win anything from gadgets to five-star holidays on our competitions and offers page.