Controversial 'wrapping' of London 2012 Olympic Stadium begins
Tuesday 17 April 2012
A controversial project has begun to drape London's Olympic Stadium in a decorative curtain linked to Olympic sponsor Dow Chemical Co.
The move confirmed today comes despite efforts by critics to prevent the Midland, Michigan-based company from continuing its association with the 2012 London Games. Critics have argued that the top Olympic sponsor should not be involved in the project because of its links to a company accused in the 1984 gas leak in Bhopal, India.
Dow bought that company, Union Carbide, 16 years after the 1984 accident in Bhopal that killed an estimated 15,000 people. Dow maintains it was not responsible for the catastrophe and that legal claims on the case in India have long been settled.
Protests have continued nonetheless. The company's critics, including British lawmakers, say that Dow's purchase of Union Carbide makes it responsible for groundwater contamination and other issues that linger in Bhopal. Protests against the company have included the burning in effigy of Sebastian Coe, the head of the committee running the London Olympics.
Dow, the "chemistry company" of the games, wants to use the wrap to showcase its activities at the Olympics. Dow products can be found all over the Olympics — right down to the track at the stadium.
"Our goal is to provide solutions that help make the Olympic Games more sustainable, safer and that will help improve performance," said George Hamilton, vice president of Dow Olympic Operations. "The Olympic Stadium wrap is only one of Dow's many contributions to the London 2012 Olympic Games."
The wrap will hang in strips from the rafters of the steel-latticed stadium in east London and largely used as huge sign boards so people can find their seats. It will not have the word "Dow" printed on it because of Olympic rules forbidding advertising. Dow, however, can use the wrap in its own ads.
Dow took on the wrap project after British Olympic officials decided its original price tag of £7m was too expensive to fund at a time of economic austerity.
QPR 1 Arsenal 2: Arsene Wenger praises 'mental strength' of strikers Alexis Sanchez and Olivier Giroud in win over QPR
Newcastle 0 Manchester United 1: Louis van Gaal describes performance as 'maybe our best match of the season'
Cristiano Ronaldo: Real Madrid superstar 'sends his hair stylist to look after his waxwork once a month'
Newcastle vs Manchester United match report: Ashley Young scores late winner as Angel Di Maria fails to shine yet again
Brooklyn Beckham to be released: Why Arsenal could regret letting David Beckham's son depart
- 1 What happens to your body when you give up sugar?
- 2 Drugs Live cannabis trial: Hash is less harmful than any other drug, expert claims
- 3 Turkish Airlines flight TK 726 crash-lands on Nepal runway amid dense fog
- 4 Penis size: Study revealing 'what's normal' sends international media into meltdown
- 5 Have sex with your iPad thanks to the new sex toy no-one asked for
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
Durham Free School: 'Creationism taught at' free school facing closure
Ukip would cut billions from Scottish budget to fund English tax cuts
End of the licence fee: BBC to back radical overhaul of how it is funded
Ukraine crisis: Top Chinese diplomat backs Putin and says West should 'abandon zero-sum mentality'
Boris Nemtsov shot dead: Outspoken Putin critic who had expressed fears for his life is killed near the Kremlin