Ticket prices for 2012 will exceed bottom-line pledge

London 2012 organisers insist tickets for the Olympics will be "highly affordable", but admit they cannot guarantee to honour their initial pledge to make the cheapest available for just £15.

When the detailed bid for the Games was launched by the London 2012 chairman Lord Coe in November 2004, he said ticket prices would "start at £15 and over half of them are £30 or less and the prices include free transport". Now, with three years to go to the opening ceremony, organisers say the 2004 figures were just "indicative" and were based on dollars – the exchange rate is now different – and when baseball and softball were among the events. The lowest-priced ticket for 2012 has yet to be determined, a spokeswoman confirmed.

Paul Deighton, chief executive of the London organising committee, said: "It was all in dollars which was a bit confusing and at bid time we had both softball and baseball, which would have been a very significant number of relatively cheap tickets. The principle still applies that a very significant chunk of our tickets will be highly affordable so we can get families there. This is the strategy we are working on now and will be finished in 2010."

Asked whether he could say what the cheapest would be, Deighton replied: "Not yet." But he added: "A very significant proportion of the nine million tickets will be priced so they are very attractive." Deighton said they would have "a close look" to see whether the newly appointed ticket handler Ticketmaster would want to charge administration fees.

Meanwhile, the final position of the cauldron which will contain the Olympic flame is still being debated. There is the potential for it to be situated on the roof of the stadium, as it was in Beijing, but another proposal is for it to be located outside the venue, though on top of a large tower so it is still visible by those in the seats. London leaders are keen on finding a solution that will leave a meaningful legacy beyond 2012, making it more likely it will be outside the stadium.

The other outstanding decisions regarding the venues for shooting, boxing, badminton and volleyball will be made before the end of the year, Deighton said. Woolwich barracks has been earmarked for shooting despite opposition from the sport, with Barking as an alternative.

Organisers also want boxing to move to Wembley Arena to free up space in the ExCel arena for badminton and volleyball, so they do not have to build a £40m temporary venue at North Greenwich.

Deighton said: "Woolwich is the shooting venue, but Barking is a back-up venue just in case the constraints of working with a pretty tight site proved too challenging. We will certainly have made the decision by the end of the year."

In relation to boxing, he added: "The objective is to try avoiding building new or temporary venues if we can avoid it and find a smarter way of using other venues and finding the cheapest way to do it.

"One of the considerations in where we end up will be the impact on the athletes for whichever sports we look at, whether it's travel time or the venue they end up performing in."

Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Why the cost of parenting has become so expensive

Why the cost of parenting has become so expensive

Today's pre-school child costs £35,000, according to Aviva. And that's but the tip of an iceberg, says DJ Taylor
Fifa corruption: The 161-page dossier that exposes the organisation's dark heart

The 161-page dossier that exposes Fifa's dark heart

How did a group of corrupt officials turn football’s governing body into what was, in essence, a criminal enterprise? Chris Green and David Connett reveal all
Mediterranean migrant crisis: 'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves,' says Tripoli PM

Exclusive interview with Tripoli PM Khalifa al-Ghweil

'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves'
Raymond Chandler's Los Angeles: How the author foretold the Californian water crisis

Raymond Chandler's Los Angeles

How the author foretold the Californian water crisis
Chinese artist who posted funny image of President Xi Jinping facing five years in prison as authorities crackdown on dissent in the arts

Art attack

Chinese artist who posted funny image of President Xi Jinping facing five years in prison
Marc Jacobs is putting Cher in the limelight as the face of his latest campaign

Cher is the new face of Marc Jacobs

Alexander Fury explains why designers are turning to august stars to front their lines
Parents of six-year-old who beat leukaemia plan to climb Ben Nevis for cancer charity

'I'm climbing Ben Nevis for my daughter'

Karen Attwood's young daughter Yasmin beat cancer. Now her family is about to take on a new challenge - scaling Ben Nevis to help other children
10 best wedding gift ideas

It's that time of year again... 10 best wedding gift ideas

Forget that fancy toaster, we've gone off-list to find memorable gifts that will last a lifetime
Paul Scholes column: With the Premier League over for another year, here are my end of season awards

Paul Scholes column

With the Premier League over for another year, here are my end of season awards
Heysel disaster 30th anniversary: Liverpool have seen too much tragedy to forget fateful day in Belgium

Liverpool have seen too much tragedy to forget Heysel

Thirty years ago, 39 fans waiting to watch a European Cup final died as a result of a fatal cocktail of circumstances. Ian Herbert looks at how a club dealt with this tragedy
Amir Khan vs Chris Algieri: Khan’s audition for Floyd Mayweather may turn into a no-win situation, says Frank Warren

Khan’s audition for Mayweather may turn into a no-win situation

The Bolton fighter could be damned if he dazzles and damned if he doesn’t against Algieri, the man last seen being decked six times by Pacquiao, says Frank Warren
Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

Blundering Blair quits as Middle East peace envoy – only Israel will miss him

For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
Fifa corruption arrests: All hail the Feds for riding to football's rescue

Fifa corruption arrests

All hail the Feds for riding to football's rescue, says Ian Herbert
Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

The Kurdish enclave still resisting the tyranny of Assad and Isis

In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

How I survived Cambodia's Killing Fields

Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US