Andy Murray's bid to become the first British men's singles champion at Wimbledon since 1936 yesterday attracted a peak television audience of almost 17million.
The BBC have confirmed that a five-minute peak audience of 16.9million tuned in to watch the match between Murray and Roger Federer, which was the highest audience figure for a Wimbledon final since at least 1990.
Murray was unable to match the achievement of Fred Perry 76 years ago though as he was beaten 4-6 7-5 6-3 6-4 by Federer as the Swiss ace claimed his seventh Wimbledon title and ensured himself of a return to the top of the world rankings.
Murray has now lost all four of his grand slam finals and was clearly devastated, breaking down in tears a number of times during his on-court interview.
Murray said in the formal post-match press conference: "It doesn't get easier. When you lose, it's hard. It's tough to take, but you need to try to show strength of character to come back from it. Hopefully one day you get there.
"I'd say that's the best I've played in a slam final. I created chances. I went up a set. It was a long match. Even the last two sets, I still had chances.
"I played a good match. I made pretty good decisions for the most part, so I'm happy with that."