Life and Style
 

Sneakerheads rejoice - Adidas Originals’ much-loved Stan Smith trainers have been reissued, says Rebecca Gonsalves

Television: Peter York on ads No 262: Adidas: Wrong track for trainers

The price of cool is eternal vigilance! Advertisers with a young audience play a difficult game, constantly having to update their advertising and demonstrate their knowledge of new people, new looks and new music, but still maintain a "consistent attitude".

Head to head: On the right track?

Head to head Like them or loathe them, trainers are here to stay, but not everyone thinks they look cool. Aficionado Adam Halford has a run in with style guru Peter York

High on a hill, lofty ideals are exposed as low farce

THE OLYMPIC Museum in Lausanne was the perfect stage for Juan Antonio Samaranch, chairman of the International Olympic Committee (IOC), to make his ground-breaking announcement last night.

Fashion: The Style Police - Leave streetwear to the street

A season too late, Prada and friends are in raptures over the `urban warrior' look. Let's hope they get over it soon, yawns James Sherwood

Anything to declare?

On the street; Some people don't know if they are coming or going when they are dressing for a journey. Amy Jones reports from Heathrow

The ad man's new pitch

Footballers flogging Horlicks, athletes selling underwear - sport is scoring more than sex in the advertising game

Athletics: Day I discovered De Coubertin was wrong

EVEN BEFORE I lined up, I realised I had made a bad mistake. The Watford and District schools athletics meeting had attracted a large number of attractive girls to the Woodside Stadium, and as they chattered in the main stand or glanced towards the track on which I stood, I thought to myself how interesting girls from schools other than your own always were.

A run for their money

When Nike's profits went into freefall earlier this year, many fashion commentators claimed that trainers were dead. So what, says Adidas, from its hi-tech laboratory in Germany: its shoes are made for running, not posing. But will they go the distance, asks Richard Johnson

Fine young cobbler

PEOPLE IN FASHION: Richard Wharton - the man who combined designer shoes with high-street prices, and is listed among Elle's top 100 designers - tells Annalisa Barbieri how proud he is of his latest street-smart offshoot

Pop: Middle-aged but still wicked

RUN DMC THE FORUM LONDON

Patriots, scoundrels and the peril of inertia

SOME day soon - it could be today - the Government will awaken at last to the sombre fact that the football hooligan problem they are hopelessly faffing around with is far more serious than they think and that what they are up against is not a bunch of hot-heads marinated in lager but a dedicated regiment of volunteers who refuse to allow the fact that there isn't a war on to prevent them from fighting for their country.

Pop Music: Opium from the Massive

MASSIVE ATTACK ROYAL ALBERT HALL LONDON

Boot that spells loot in football's style wars

One World Cup battle will be fought in the high street. Melanie Rickey reports

Adios Adidas. The sportswear fad may be going out of fashion

CONCERNS are growing in the City about the performance of the sports retail sector as analysts question whether the branded sportswear boom has passed its peak. Their fears follow sharp falls in the share prices of some of the publicly quoted sports store chains such as JJB Sports and Blacks Leisure in recent weeks. The shares have been hit by concerns over weak trading, an over-supplied market and suggestions that fashion trends may be moving away from top brands such as Nike, Adidas and Reebok.

Media: Time these sponsors hired some good PR people

There is nothing new in the Newcastle United debacle that hasn't arisen in other sponsorship deals in the past, argues Simon Parker. This is
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