The wise knew the demise would be slow. Bill Gates gave newspapers another 50 years
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Friday 27 June 2008
In summer 1986, freshly graduated from Duke University with a degree in computer science and economics, Melinda Ann French was working as an intern for IBM. She told a recruiter she had one more interview – with a new company called Microsoft. The recruiter was keen. "If you get a job offer from them," she said, "take it, because the chance for advancement there is terrific."
Tribal Wives, BBC2<br/>Dickens' Secret Lover, Channel 4<br/>Money Programme Special – Bill Gates: How a Geek Changed the World, BBC2
Sunday 22 June 2008
Friday 13 June 2008
Mark J Penn has advised Hillary and Bill Clinton, Bill Gates and Tony Blair on the way the world is heading. Now he sees potential for a McDonald's of tattoos. With "standardised brand, safety assurances and national advertising", it "could double the market overnight". Doubtless to the horror of all parents of teenagers, Penn has the figures to back his hunch. In three years, the number of tattooed Americans has risen from 20 million to 30 million. Equally perplexing for some of us, the number of American adults who sleep less than six hours a night has crept up from 12 per cent in 1998 to 16 per cent in 2005. Penn specialises in the counter-intuitive. Though American women are on average 25 pounds heavier than they were 40 years ago, there has never been such demand for "petite" sizes (for women under 5ft 4in). Women are living longer, hence they are growing shorter, and new US immigrants, mostly Asian and Latino, are 2-3 inches shorter than the average American woman. A microtrend that involves 1 per cent of the population may seem insignificant, but Penn says we should be in no doubt about the potential power of such numbers. If al-Qa'ida persuaded 1 per cent of Muslims to join, it would have 10 million members. Marketers will read this book and politicians ought to.
Friday 25 January 2008
The anti-poverty campaigner and rock star Bono has told participants at the World Economic Forum of his disappointment at the lack of commitment to the Millennium Development Goals of driving down poverty in Africa and raising partnership aid to $50bn (£25bn) per annum by 2010.
Tuesday 22 January 2008
Sunday 10 July 2005
Wednesday 10 March 2004
Monday 26 January 2004
Sunday 25 January 2004
Thursday 01 May 2003
Thursday 01 May 2003
Monday 08 July 2002
Friday 05 May 2000
Monday 01 May 2000
Friday 28 April 2000
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