Voices

The wise knew the demise would be slow. Bill Gates gave newspapers another 50 years

Tribal Wives, BBC2<br/>Dickens' Secret Lover, Channel 4<br/>Money Programme Special &ndash; Bill Gates: How a Geek Changed the World, BBC2

A workaholic with a traumatic childhood searches for answers among a remote tribe in Panama

Paperback: Microtrends, by Mark J Penn with E Kinney Zalesne

Mark J Penn has advised Hillary and Bill Clinton, Bill Gates and Tony Blair on the way the world is heading. Now he sees potential for a McDonald's of tattoos. With "standardised brand, safety assurances and national advertising", it "could double the market overnight". Doubtless to the horror of all parents of teenagers, Penn has the figures to back his hunch. In three years, the number of tattooed Americans has risen from 20 million to 30 million. Equally perplexing for some of us, the number of American adults who sleep less than six hours a night has crept up from 12 per cent in 1998 to 16 per cent in 2005. Penn specialises in the counter-intuitive. Though American women are on average 25 pounds heavier than they were 40 years ago, there has never been such demand for "petite" sizes (for women under 5ft 4in). Women are living longer, hence they are growing shorter, and new US immigrants, mostly Asian and Latino, are 2-3 inches shorter than the average American woman. A microtrend that involves 1 per cent of the population may seem insignificant, but Penn says we should be in no doubt about the potential power of such numbers. If al-Qa'ida persuaded 1 per cent of Muslims to join, it would have 10 million members. Marketers will read this book and politicians ought to.

Bono urges renewed focus on world poverty

The anti-poverty campaigner and rock star Bono has told participants at the World Economic Forum of his disappointment at the lack of commitment to the Millennium Development Goals of driving down poverty in Africa and raising partnership aid to $50bn (£25bn) per annum by 2010.

Davos: Wealth, power and a sprinkling of stardust

The World Economic Forum gathers in a small town in Switzerland tomorrow. Who will be there, and what's at stake? By Sean O'Grady

A mission to stop the spam army

With America braced for a weekend of computer mayhem, Clayton Hirst meets Bill Gates's commander-in-chief in the battle against junk emails

Charles Arthur On technology

'Windows wasn't designed with security - or, indeed, the internet - in mind. Its innards predate that use significantly'

The Truth about Markets by John Kay

Economics made easy - from Enron to Madonna

The Truth about Markets by John Kay

Economics made easy - from Enron to Madonna

Reverting to type?

Danny Bradbury asks if pen and screen will ever replace the keyboard

Flan Widdecombe

News
Emma Watson has become the latest target of the 4Chan nude hacking scandal
peopleThreats follows actress' speech on feminism and equality at the UN
News
Alan Bennett criticised the lack of fairness in British society encapsulated by the private school system
peopleBut he does like Stewart Lee
Sport
David Moyes and Louis van Gaal
football
Arts and Entertainment
Sheridan Smith as Cilla Black and Ed Stoppard as her manager Brian Epstein
tvCilla Episode 2 review: Grit under the glamour in part two of biopic series starring Sheridan Smith
Life and Style
tech
Life and Style
Alan Turing, who was convicted of gross indecency in 1952, was granted a royal pardon last year
life
Life and Style
life
Arts and Entertainment
Tennis player Andy Murray's mum Judy has been paired with Anton du Beke for Strictly Come Dancing. 'I'm absolutely delighted,' she said.
tvJudy Murray 'struggling' to let Anton Du Beke take control on Strictly
Life and Style
Vote with your wallet: the app can help shoppers feel more informed about items on sale
lifeNew app reveals political leanings of food companies
Arts and Entertainment
The cover of Dark Side of the Moon
musicCan 'The Endless River' carry on the tradition? See for yourself
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Prices correct as of 17 September 2014
Secret politics of the weekly shop

The politics of the weekly shop

New app reveals political leanings of food companies
Beam me up, Scottie!

Beam me up, Scottie!

Celebrity Trekkies from Alex Salmond to Barack Obama
Beware Wet Paint: The ICA's latest ambitious exhibition

Beware Wet Paint

The ICA's latest ambitious exhibition
Pink Floyd have produced some of rock's greatest ever album covers

Pink Floyd have produced some of rock's greatest ever album covers

Can 'The Endless River' carry on the tradition?
Sanctuary for the suicidal

Sanctuary for the suicidal

One mother's story of how London charity Maytree helped her son with his depression
A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world
Apple still coolest brand – despite U2 PR disaster

Apple still the coolest brand

Despite PR disaster of free U2 album
Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits