Danny Rogers on PR: Coke weighs in on the US obesity drive

Coca-Cola is trying to stop Americans getting fat. Spot the irony in that sentence. But some truth lies therein. Last week Coke launched its first “anti-obesity” advertising campaign, with a two-minute TV commercial on mainstream news channels, followed by another ad during American Idol.

I don't want my kids believing in Santa Claus, and you shouldn't either

There's no harm in letting your children believe Santa's real, right? Wrong, says Jake Wallis Simons in the Telegraph.

Austerity moves behind Coca Cola Hellenic's London switch

Greece's biggest company has warned of mounting eurozone pressures ahead of its new year switch to the London Stock Exchange.

UK Sale: £1.2bn... UK Tax: £0

Sketch: Getting to the bottom of Starbucks' tax arrangements is a study in exasperation

If nothing else the questioning of the country’s top taxperson was a study in exasperation today. Understandably, the Commons Public Accounts Committee was eager, desperate even, to find out from Lin Homer, HMRC’s chief executive, how it was that Starbucks managed to pay a trifling £8.6million in corporation tax on UK sales of - wait for it - £398million.

Postcard from... Belgrade

When I visited Borko's 15th floor flat in Belgrade, I commented on the stunning view from his rooftop terrace. He laughed: “Yeah it was a great spot to watch the Nato air raids too.”

My US paradox: why are the shops so nice but the politics so nasty?

It's the American way to look good in politics by putting other candidates down.

Nigellissima, BBC2

Grace Dent on TV: Nigellissima, BBC2

I love Nigella's naughty twinkle, but I'm not sure I'll get away with serving my friends a meatzza

Led by the nose: Jean-Claude
Ellena afp/getty

The Diary of a Nose, By Jean-Claude Ellena, trans. Adriana Hunter

This fascinating chronicle of perfumery takes readers on a creative journey of odours

Team GB's discus thrower Brett Morse changed his eating habits so that he would be in the best shape possible for the Games

Team GB's discus thrower Brett Morse forgoes fizzy drinks in preparation for Olympics

One of Team GB's discus throwers gave up fizzy drinks and overeating so that he would be in the best possible shape for London 2012.

James Ashton: London needs to woo the students, too

All this talk about whether London will really reap much of an economic benefit from the Games makes me think back to a speech given as the Olympic flame arrived at City Hall.

Great Britain’s Shauna Mullin (right) and Zara Dampney celebrate fighting back to beat Canada yesterday

Rules? 'Sex sells' is the only one that matters

David Hoskinson, a photographer who has been covering Olympic events for 20 years, has firm opinions on why women's beach volleyball is so popular with corporate sponsors. "You know this, you're a bright girl," he sniffs at me. "It's a three-letter word. It's not complicated. Sex sells."

Action from Horse Guards Parade, where empty seats were not in evidence

Laurie Penny at the beach volleyball: 'Do you really need to ask why I'm here?'

Laurie Penny gains an insight into the corporate mindset as she mingles with the crowd at the beach volleyball

The real east London: an Olympic view from Hackney

Long before they even began, the London 2012 Games became - in the minds of many - deeply immersed in and reliant on corporate sponsorship. And there were many in Hackney's Haggerston Park, in east London, where thousands of locals not able to get their hands on tickets came to watch last night's Ceremony, who felt that the non-ticketed, non-sponsored party was more akin to the ideals of the original Olympics than the shindig going on just up the road in Stratford.

He says: 'It would be naive of me to sit here and say that nothing could go wrong.'

Yasmin Alibhai-Brown: Olympics seem more about honouring sponsors than athletes

All last week I was a panellist on The Wright Stuff on Channel 5, a daily morning programme a full two hours long. Its presenter Matthew Wright engages the common man and woman, harvesting and challenging their opinions and feelings about life, culture and politics. The viewers, sharp, sensitive, smart, come from sectors of society largely disregarded by the elite.

Wall street: out in Antigua Julius honnor

On the road in Antigua, Guatemala: Red is the colour in this land of rum and lava

I wait by the wall, camera in hand, for someone to walk by. I've always liked walls, and this one would make an especially red backdrop. The early morning sun casts shadows across cracking layers of alternating care and neglect, and I begin to see shapes in the shades: pentimento flames in the gradations of red.

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The Swedes are adding a gender-neutral pronoun to their dictionary

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Disney's mega money-making formula: 'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan

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Easter 2015: 14 best decorations

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Paul Scholes column: Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season

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Inside the Kansas greenhouses where Monsanto is 'playing God' with the future of the planet

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Britain's mild winters could be numbered: why global warming is leaving UK chillier

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Gulf Stream is slowing down faster than ever, scientists say
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The book's fifth edition is used for Edexcel exams
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Child abuse scandal: Did a botched blackmail attempt by South African intelligence help Cyril Smith escape justice?

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