Danny Rogers on PR: Coke weighs in on the US obesity drive

Coca-Cola is trying to stop Americans getting fat. Spot the irony in that sentence. But some truth lies therein. Last week Coke launched its first “anti-obesity” advertising campaign, with a two-minute TV commercial on mainstream news channels, followed by another ad during American Idol.

I don't want my kids believing in Santa Claus, and you shouldn't either

There's no harm in letting your children believe Santa's real, right? Wrong, says Jake Wallis Simons in the Telegraph.

Austerity moves behind Coca Cola Hellenic's London switch

Greece's biggest company has warned of mounting eurozone pressures ahead of its new year switch to the London Stock Exchange.

UK Sale: £1.2bn... UK Tax: £0

Sketch: Getting to the bottom of Starbucks' tax arrangements is a study in exasperation

If nothing else the questioning of the country’s top taxperson was a study in exasperation today. Understandably, the Commons Public Accounts Committee was eager, desperate even, to find out from Lin Homer, HMRC’s chief executive, how it was that Starbucks managed to pay a trifling £8.6million in corporation tax on UK sales of - wait for it - £398million.

Postcard from... Belgrade

When I visited Borko's 15th floor flat in Belgrade, I commented on the stunning view from his rooftop terrace. He laughed: “Yeah it was a great spot to watch the Nato air raids too.”

My US paradox: why are the shops so nice but the politics so nasty?

It's the American way to look good in politics by putting other candidates down.

Nigellissima, BBC2

Grace Dent on TV: Nigellissima, BBC2

I love Nigella's naughty twinkle, but I'm not sure I'll get away with serving my friends a meatzza

Led by the nose: Jean-Claude
Ellena afp/getty

The Diary of a Nose, By Jean-Claude Ellena, trans. Adriana Hunter

This fascinating chronicle of perfumery takes readers on a creative journey of odours

Team GB's discus thrower Brett Morse changed his eating habits so that he would be in the best shape possible for the Games

Team GB's discus thrower Brett Morse forgoes fizzy drinks in preparation for Olympics

One of Team GB's discus throwers gave up fizzy drinks and overeating so that he would be in the best possible shape for London 2012.

James Ashton: London needs to woo the students, too

All this talk about whether London will really reap much of an economic benefit from the Games makes me think back to a speech given as the Olympic flame arrived at City Hall.

Great Britain’s Shauna Mullin (right) and Zara Dampney celebrate fighting back to beat Canada yesterday

Rules? 'Sex sells' is the only one that matters

David Hoskinson, a photographer who has been covering Olympic events for 20 years, has firm opinions on why women's beach volleyball is so popular with corporate sponsors. "You know this, you're a bright girl," he sniffs at me. "It's a three-letter word. It's not complicated. Sex sells."

Action from Horse Guards Parade, where empty seats were not in evidence

Laurie Penny at the beach volleyball: 'Do you really need to ask why I'm here?'

Laurie Penny gains an insight into the corporate mindset as she mingles with the crowd at the beach volleyball

The real east London: an Olympic view from Hackney

Long before they even began, the London 2012 Games became - in the minds of many - deeply immersed in and reliant on corporate sponsorship. And there were many in Hackney's Haggerston Park, in east London, where thousands of locals not able to get their hands on tickets came to watch last night's Ceremony, who felt that the non-ticketed, non-sponsored party was more akin to the ideals of the original Olympics than the shindig going on just up the road in Stratford.

He says: 'It would be naive of me to sit here and say that nothing could go wrong.'

Yasmin Alibhai-Brown: Olympics seem more about honouring sponsors than athletes

All last week I was a panellist on The Wright Stuff on Channel 5, a daily morning programme a full two hours long. Its presenter Matthew Wright engages the common man and woman, harvesting and challenging their opinions and feelings about life, culture and politics. The viewers, sharp, sensitive, smart, come from sectors of society largely disregarded by the elite.

Wall street: out in Antigua Julius honnor

On the road in Antigua, Guatemala: Red is the colour in this land of rum and lava

I wait by the wall, camera in hand, for someone to walk by. I've always liked walls, and this one would make an especially red backdrop. The early morning sun casts shadows across cracking layers of alternating care and neglect, and I begin to see shapes in the shades: pentimento flames in the gradations of red.

Arts and Entertainment
Sydney and Melbourne are locked in a row over giant milk crates
art
News
Kenny Ireland, pictured in 2010.
peopleActor, from House of Cards and Benidorm, was 68
News
A scene from the video shows students mock rioting
newsEnd-of-year leaver's YouTube film features staging of a playground gun massacre
Travel
travel
Voices
A family sit and enjoy a quiet train journey
voicesForcing us to overhear dull phone conversations is an offensive act, says Simon Kelner
News
i100This Instagram photo does not prove Russian army is in Ukraine
News
Morrissey pictured in 2013
people
Sport
sportVan Gaal has £500,000 video surveillance system installed to monitor Manchester United players
Environment
View from the Llanberis Track to the mountain lake Llyn
Du’r Arddu
environmentA large chunk of Mount Snowdon, in north Wales, is up for sale
Life and Style
Martha Stewart wrote an opinion column for Time magazine this week titled “Why I Love My Drone”
lifeLifestyle guru Martha Stewart reveals she has flying robot... to take photos of her farm
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Day In a Page

Burgundy, the River Rhone & Provence – MS Swiss Corona - seven nights from £999pp
Lake Maggiore, Orta and the Matterhorn – seven nights from £899pp
Sicily – seven nights from £939pp
Pompeii, Capri and the Bay of Naples - seven nights from £799pp
Istanbul Ephesus & Troy – six nights from £859pp
Mary Rose – two nights from £319pp
Dress the Gaza situation up all you like, but the truth hurts

Robert Fisk on Gaza conflict

Dress the situation up all you like, but the truth hurts
Save the tiger: Tiger, tiger burning less brightly as numbers plummet

Tiger, tiger burning less brightly

When William Blake wrote his famous poem there were probably more than 100,000 tigers in the wild. These days they probably number around 3,200
5 News's Andy Bell retraces his grandfather's steps on the First World War battlefields

In grandfather's footsteps

5 News's political editor Andy Bell only knows his grandfather from the compelling diary he kept during WWI. But when he returned to the killing fields where Edwin Vaughan suffered so much, his ancestor came to life
Lifestyle guru Martha Stewart reveals she has flying robot ... to take photos of her farm

Martha Stewart has flying robot

The lifestyle guru used the drone to get a bird's eye view her 153-acre farm in Bedford, New York
Former Labour minister Meg Hillier has demanded 'pootling lanes' for women cyclists

Do women cyclists need 'pootling lanes'?

Simon Usborne (who's more of a hurtler) explains why winning the space race is key to happy riding
A tale of two presidents: George W Bush downs his paintbrush to pen father’s life story

A tale of two presidents

George W Bush downs his paintbrush to pen father’s life story
Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover

The dining car makes a comeback

Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover
Gallery rage: How are institutions tackling the discomfort of overcrowding this summer?

Gallery rage

How are institutions tackling the discomfort of overcrowding this summer?
Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players

Eye on the prize

Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players
Women's rugby: Tamara Taylor adds fuel to the ire in quest to land World Cup

Women's rugby

Tamara Taylor adds fuel to the ire in quest to land World Cup
Save the tiger: The day America’s love of backyard tigers led to a horrific bloodbath

The day America’s love of backyard tigers led to a horrific bloodbath

With only six per cent of the US population of these amazing big cats held in zoos, the Zanesville incident in 2011 was inevitable
Samuel Beckett's biographer reveals secrets of the writer's time as a French Resistance spy

How Samuel Beckett became a French Resistance spy

As this year's Samuel Beckett festival opens in Enniskillen, James Knowlson, recalls how the Irish writer risked his life for liberty and narrowly escaped capture by the Gestapo
We will remember them: relatives still honour those who fought in the Great War

We will remember them

Relatives still honour those who fought in the Great War
Star Wars Episode VII is being shot on film - and now Kodak is launching a last-ditch bid to keep celluloid alive

Kodak's last-ditch bid to keep celluloid alive

Director J J Abrams and a few digital refuseniks shoot movies on film. Simon Usborne wonders what the fuss is about
Once stilted and melodramatic, Hollywood is giving acting in video games a makeover

Acting in video games gets a makeover

David Crookes meets two of the genre's most popular voices