Tim Rich: For Coca-Cola the real thing is the prestige of being involved

The 2006 World Cup was won by Coca-Cola. Of the 15 corporations that had paid tens of millions to be associated with the tournament, its name had been the most recognised. The key, said its jubilant head of sponsorship, Steve Cumming, was Coca-Cola's relationship with Wayne Rooney. "You do not get to the front pages of the tabloids easily," he said. "But we got there time and time again by combining two key elements; the World Cup trophy and Wayne Rooney."

John Walsh: What's Marmite done to deserve this?

Of all the bloody cheek. The nation woke yesterday to the news that Denmark's Veterinary and Food Administration has gone and banned Marmite from its shelves. There was immediate outrage. On Twitter, infuriated British consumers threatened to visit supermarkets and de-shelve cans of Carlsberg, packs of Danish bacon and tins of Spam (which, though invented in the US, is made in Denmark).

Pop label tries to halt Coca-Cola's Relentless march

A battle over who owns the brand name Relentless could force Coca-Cola to drop its popular energy drink after the record company behind Joss Stone and K T Tunstall launched court proceedings against the US manufacturer.

Breathe in, breathe out, and drop the Coke

Buddhist economist Sulak Sivaraksa has advice for Western capitalist societies. Sholto Byrnes slows down and listens

Commodity prices leave Coke flat

Coca-Cola had to pay $300m (£180m) more for commodities, such as the polyethylene terephthalate (PET) used to make plastic bottles, in the first quarter, crimping profits to the extent that they missed Wall Street forecasts. Disruption in Japan and unexpectedly high marketing costs also hit the figures.

Wayne Rooney admits swearing was wrong

Wayne Rooney has admitted he was wrong to swear into a TV camera.

Margareta Pagano: London's drive to Hong Kong, via Mongolia

Mongolia's stock exchange is the prettiest pink-and-white, neoclassical fairytale affair, once a children's cinema, across the road from the parliament in Ulan Bator.

Why things taste bitter for Pepsi

After decades in the shadow of Coca-Cola, Pepsi has slipped to third place in the war of the cola brands, ousted by Diet Coke

Website redesign: A design for strife

Why do we get so angry when the websites we love update their look? Anna Leach examines the battle between users and developers

Coca-Cola unveils recycling plant venture

The soft drinks group Coca-Cola Enterprises has announced plans to set up Europe's biggest plastic-bottle recycling plant in North Lincolnshire by entering into a new joint venture with ECO Plastics. The plant will double the amount of recycled plastic currently produced in the UK – from about 35,000 tonnes last year to more than 75,000 tonnes.

India: Tribunal ruling against Coca-Cola

The local assembly in the state of Kerala yesterday approved a bill setting up a tribunal to look into compensation claims by residents complaining that a Coca-Cola bottling plant caused environmental damage.

The greatest Carling Cup finals

This Sunday, Arsenal and Birmingham meet in the Carling Cup final at Wembley.

Oilman bids to rescue Malvern Water

An American oil businessman wants to buy the recently closed Malvern Water bottling plant from Coca-Cola to restore the brand, drunk by royals for 400 years, to its former glory.

Encounters with legends: 'I was Douglas Adams's flatmate'

What was Dudley Moore like in bed? How would you feel if you were asked to stand in for Billie Holliday? What kind of man would share a flat with Douglas Adams? And what sort of girl would hit the road with Ernest Hemingway?
Career Services

Day In a Page

Independent Travel
Pompeii, Capri & the Bay of Naples
Dubrovnik, the Dalmatian Coast & Montenegro
Burgundy, the River Rhone & Provence
Lisbon, Oporto and the Douro Valley
Lake Garda, Venice & Verona
Spain
Prices correct as of 30 January 2015
Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

Isis hostage crisis

The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

The runaway buccaneers and the ship full of gold

Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Maverick artist Grayson Perry backs our campaign
Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

Assisted Dying Bill: 'I want control of my life'

This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
Move over, kale - cabbage is the new rising star

Cabbage is king again

Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
11 best winter skin treats

Give your moisturiser a helping hand: 11 best winter skin treats

Get an extra boost of nourishment from one of these hard-working products
Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

Paul Scholes column

The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
Frank Warren column: No cigar, but pots of money: here come the Cubans

Frank Warren's Ringside

No cigar, but pots of money: here come the Cubans
Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

Isis stands strong as its numerous enemies fail to find a common plan to defeat it

The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

Virtual reality: Seeing is believing

Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
Homeless Veterans appeal: MP says Coalition ‘not doing enough’

Homeless Veterans appeal

MP says Coalition ‘not doing enough’ to help
Larry David, Steve Coogan and other comedians share stories of depression in new documentary

Comedians share stories of depression

The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
Has The Archers lost the plot with it's spicy storylines?

Has The Archers lost the plot?

A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
English Heritage adds 14 post-war office buildings to its protected lists

14 office buildings added to protected lists

Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Scientists unearthed the cranial fragments from Manot Cave in West Galilee