Tim Rich: For Coca-Cola the real thing is the prestige of being involved

The 2006 World Cup was won by Coca-Cola. Of the 15 corporations that had paid tens of millions to be associated with the tournament, its name had been the most recognised. The key, said its jubilant head of sponsorship, Steve Cumming, was Coca-Cola's relationship with Wayne Rooney. "You do not get to the front pages of the tabloids easily," he said. "But we got there time and time again by combining two key elements; the World Cup trophy and Wayne Rooney."

John Walsh: What's Marmite done to deserve this?

Of all the bloody cheek. The nation woke yesterday to the news that Denmark's Veterinary and Food Administration has gone and banned Marmite from its shelves. There was immediate outrage. On Twitter, infuriated British consumers threatened to visit supermarkets and de-shelve cans of Carlsberg, packs of Danish bacon and tins of Spam (which, though invented in the US, is made in Denmark).

Pop label tries to halt Coca-Cola's Relentless march

A battle over who owns the brand name Relentless could force Coca-Cola to drop its popular energy drink after the record company behind Joss Stone and K T Tunstall launched court proceedings against the US manufacturer.

Breathe in, breathe out, and drop the Coke

Buddhist economist Sulak Sivaraksa has advice for Western capitalist societies. Sholto Byrnes slows down and listens

Commodity prices leave Coke flat

Coca-Cola had to pay $300m (£180m) more for commodities, such as the polyethylene terephthalate (PET) used to make plastic bottles, in the first quarter, crimping profits to the extent that they missed Wall Street forecasts. Disruption in Japan and unexpectedly high marketing costs also hit the figures.

Wayne Rooney admits swearing was wrong

Wayne Rooney has admitted he was wrong to swear into a TV camera.

Margareta Pagano: London's drive to Hong Kong, via Mongolia

Mongolia's stock exchange is the prettiest pink-and-white, neoclassical fairytale affair, once a children's cinema, across the road from the parliament in Ulan Bator.

Why things taste bitter for Pepsi

After decades in the shadow of Coca-Cola, Pepsi has slipped to third place in the war of the cola brands, ousted by Diet Coke

Website redesign: A design for strife

Why do we get so angry when the websites we love update their look? Anna Leach examines the battle between users and developers

Coca-Cola unveils recycling plant venture

The soft drinks group Coca-Cola Enterprises has announced plans to set up Europe's biggest plastic-bottle recycling plant in North Lincolnshire by entering into a new joint venture with ECO Plastics. The plant will double the amount of recycled plastic currently produced in the UK – from about 35,000 tonnes last year to more than 75,000 tonnes.

India: Tribunal ruling against Coca-Cola

The local assembly in the state of Kerala yesterday approved a bill setting up a tribunal to look into compensation claims by residents complaining that a Coca-Cola bottling plant caused environmental damage.

The greatest Carling Cup finals

This Sunday, Arsenal and Birmingham meet in the Carling Cup final at Wembley.

Oilman bids to rescue Malvern Water

An American oil businessman wants to buy the recently closed Malvern Water bottling plant from Coca-Cola to restore the brand, drunk by royals for 400 years, to its former glory.

Encounters with legends: 'I was Douglas Adams's flatmate'

What was Dudley Moore like in bed? How would you feel if you were asked to stand in for Billie Holliday? What kind of man would share a flat with Douglas Adams? And what sort of girl would hit the road with Ernest Hemingway?
Life and Style
love + sex A new study has revealed the average size - but does that leave men outside the 'normal' range being thought of as 'abnormal'?
Arts and Entertainment
TV
Voices
The Palace of Westminster is falling down, according to John Bercow
voices..says Matthew Norman
Sport
Steve Bruce and Gus Poyet clash
football
Arts and Entertainment
Jake and Dinos Chapman were motivated by revenge to make 'Bring me the Head of Franco Toselli! '
arts + ents Shapero Modern Gallery to show explicit Chapman Brothers film
Arts and Entertainment
Kurt Cobain performing for 'MTV Unplugged' in New York, shortly before his death
music Brett Morgen's 'Cobain: Montage of Heck' debunks many of the myths surrounding the enigmatic singer
Life and Style
life
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Day In a Page

Independent Travel
Pompeii, Capri & the Bay of Naples
Seven Cities of Italy
Burgundy, the River Rhone & Provence
Prague, Budapest and Vienna
Lake Garda
3.	Provence 6 nights B&B by train from £599pp
Prices correct as of 20 February 2015
Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot
Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

Poldark star Heida Reed

'I don't think a single bodice gets ripped'
The difference between America and Israel? There isn’t one

The difference between America and Israel? There isn’t one

Netanyahu knows he can get away with anything in America, says Robert Fisk
Families clubbing together to build their own affordable accommodation

Do It Yourself approach to securing a new house

Community land trusts marking a new trend for taking the initiative away from developers
Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

Money, corruption and drugs

The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

150 years after it was outlawed...

... America's first slavery museum is established in Louisiana
Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
Tony Oursler on exploring our uneasy relationship with technology with his new show

You won't believe your eyes

Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

Moores must go. He should never have been brought back to fail again

The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn