Tim Rich: For Coca-Cola the real thing is the prestige of being involved

The 2006 World Cup was won by Coca-Cola. Of the 15 corporations that had paid tens of millions to be associated with the tournament, its name had been the most recognised. The key, said its jubilant head of sponsorship, Steve Cumming, was Coca-Cola's relationship with Wayne Rooney. "You do not get to the front pages of the tabloids easily," he said. "But we got there time and time again by combining two key elements; the World Cup trophy and Wayne Rooney."

John Walsh: What's Marmite done to deserve this?

Of all the bloody cheek. The nation woke yesterday to the news that Denmark's Veterinary and Food Administration has gone and banned Marmite from its shelves. There was immediate outrage. On Twitter, infuriated British consumers threatened to visit supermarkets and de-shelve cans of Carlsberg, packs of Danish bacon and tins of Spam (which, though invented in the US, is made in Denmark).

Pop label tries to halt Coca-Cola's Relentless march

A battle over who owns the brand name Relentless could force Coca-Cola to drop its popular energy drink after the record company behind Joss Stone and K T Tunstall launched court proceedings against the US manufacturer.

Breathe in, breathe out, and drop the Coke

Buddhist economist Sulak Sivaraksa has advice for Western capitalist societies. Sholto Byrnes slows down and listens

Commodity prices leave Coke flat

Coca-Cola had to pay $300m (£180m) more for commodities, such as the polyethylene terephthalate (PET) used to make plastic bottles, in the first quarter, crimping profits to the extent that they missed Wall Street forecasts. Disruption in Japan and unexpectedly high marketing costs also hit the figures.

Wayne Rooney admits swearing was wrong

Wayne Rooney has admitted he was wrong to swear into a TV camera.

Margareta Pagano: London's drive to Hong Kong, via Mongolia

Mongolia's stock exchange is the prettiest pink-and-white, neoclassical fairytale affair, once a children's cinema, across the road from the parliament in Ulan Bator.

Why things taste bitter for Pepsi

After decades in the shadow of Coca-Cola, Pepsi has slipped to third place in the war of the cola brands, ousted by Diet Coke

Website redesign: A design for strife

Why do we get so angry when the websites we love update their look? Anna Leach examines the battle between users and developers

Coca-Cola unveils recycling plant venture

The soft drinks group Coca-Cola Enterprises has announced plans to set up Europe's biggest plastic-bottle recycling plant in North Lincolnshire by entering into a new joint venture with ECO Plastics. The plant will double the amount of recycled plastic currently produced in the UK – from about 35,000 tonnes last year to more than 75,000 tonnes.

India: Tribunal ruling against Coca-Cola

The local assembly in the state of Kerala yesterday approved a bill setting up a tribunal to look into compensation claims by residents complaining that a Coca-Cola bottling plant caused environmental damage.

The greatest Carling Cup finals

This Sunday, Arsenal and Birmingham meet in the Carling Cup final at Wembley.

Oilman bids to rescue Malvern Water

An American oil businessman wants to buy the recently closed Malvern Water bottling plant from Coca-Cola to restore the brand, drunk by royals for 400 years, to its former glory.

Encounters with legends: 'I was Douglas Adams's flatmate'

What was Dudley Moore like in bed? How would you feel if you were asked to stand in for Billie Holliday? What kind of man would share a flat with Douglas Adams? And what sort of girl would hit the road with Ernest Hemingway?
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Susie Wolff: A driving force in battle for equality behind the wheel

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