Tim Rich: For Coca-Cola the real thing is the prestige of being involved

The 2006 World Cup was won by Coca-Cola. Of the 15 corporations that had paid tens of millions to be associated with the tournament, its name had been the most recognised. The key, said its jubilant head of sponsorship, Steve Cumming, was Coca-Cola's relationship with Wayne Rooney. "You do not get to the front pages of the tabloids easily," he said. "But we got there time and time again by combining two key elements; the World Cup trophy and Wayne Rooney."

John Walsh: What's Marmite done to deserve this?

Of all the bloody cheek. The nation woke yesterday to the news that Denmark's Veterinary and Food Administration has gone and banned Marmite from its shelves. There was immediate outrage. On Twitter, infuriated British consumers threatened to visit supermarkets and de-shelve cans of Carlsberg, packs of Danish bacon and tins of Spam (which, though invented in the US, is made in Denmark).

Pop label tries to halt Coca-Cola's Relentless march

A battle over who owns the brand name Relentless could force Coca-Cola to drop its popular energy drink after the record company behind Joss Stone and K T Tunstall launched court proceedings against the US manufacturer.

Breathe in, breathe out, and drop the Coke

Buddhist economist Sulak Sivaraksa has advice for Western capitalist societies. Sholto Byrnes slows down and listens

Commodity prices leave Coke flat

Coca-Cola had to pay $300m (£180m) more for commodities, such as the polyethylene terephthalate (PET) used to make plastic bottles, in the first quarter, crimping profits to the extent that they missed Wall Street forecasts. Disruption in Japan and unexpectedly high marketing costs also hit the figures.

Wayne Rooney admits swearing was wrong

Wayne Rooney has admitted he was wrong to swear into a TV camera.

Margareta Pagano: London's drive to Hong Kong, via Mongolia

Mongolia's stock exchange is the prettiest pink-and-white, neoclassical fairytale affair, once a children's cinema, across the road from the parliament in Ulan Bator.

Why things taste bitter for Pepsi

After decades in the shadow of Coca-Cola, Pepsi has slipped to third place in the war of the cola brands, ousted by Diet Coke

Website redesign: A design for strife

Why do we get so angry when the websites we love update their look? Anna Leach examines the battle between users and developers

Coca-Cola unveils recycling plant venture

The soft drinks group Coca-Cola Enterprises has announced plans to set up Europe's biggest plastic-bottle recycling plant in North Lincolnshire by entering into a new joint venture with ECO Plastics. The plant will double the amount of recycled plastic currently produced in the UK – from about 35,000 tonnes last year to more than 75,000 tonnes.

India: Tribunal ruling against Coca-Cola

The local assembly in the state of Kerala yesterday approved a bill setting up a tribunal to look into compensation claims by residents complaining that a Coca-Cola bottling plant caused environmental damage.

The greatest Carling Cup finals

This Sunday, Arsenal and Birmingham meet in the Carling Cup final at Wembley.

Oilman bids to rescue Malvern Water

An American oil businessman wants to buy the recently closed Malvern Water bottling plant from Coca-Cola to restore the brand, drunk by royals for 400 years, to its former glory.

Encounters with legends: 'I was Douglas Adams's flatmate'

What was Dudley Moore like in bed? How would you feel if you were asked to stand in for Billie Holliday? What kind of man would share a flat with Douglas Adams? And what sort of girl would hit the road with Ernest Hemingway?
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Mullah Omar, creator of the Taliban, is dead... for the fourth time

Mullah Omar, creator of the Taliban, is dead... again

I was once told that intelligence services declare their enemies dead to provoke them into popping up their heads and revealing their location, says Robert Fisk
Margaret Attwood on climate change: 'Time is running out for our fragile, Goldilocks planet'

Margaret Atwood on climate change

The author looks back on what she wrote about oil in 2009, and reflects on how the conversation has changed in a mere six years
New Dr Seuss manuscript discovered: What Pet Should I Get? goes on sale this week

New Dr Seuss manuscript discovered

What Pet Should I Get? goes on sale this week
Oculus Rift and the lonely cartoon hedgehog who could become the first ever virtual reality movie star

The cartoon hedgehog leading the way into a whole new reality

Virtual reality is the 'next chapter' of entertainment. Tim Walker gives it a try
Ants have unique ability to switch between individual and collective action, says study

Secrets of ants' teamwork revealed

The insects have an almost unique ability to switch between individual and collective action
Donovan interview: The singer is releasing a greatest hits album to mark his 50th year in folk

Donovan marks his 50th year in folk

The singer tells Nick Duerden about receiving death threats, why the world is 'mentally ill', and how he can write a song about anything, from ecology to crumpets
Let's Race simulator: Ultra-realistic technology recreates thrill of the Formula One circuit

Simulator recreates thrill of F1 circuit

Rory Buckeridge gets behind the wheel and explains how it works
Twitter accused of 'Facebookisation' over plans to overhaul reverse-chronological timeline

Twitter accused of 'Facebookisation'

Facebook exasperates its users by deciding which posts they can and can’t see. So why has Twitter announced plans to do the same?
Jane Birkin asks Hermès to rename bag - but what else could the fashion house call it?

Jane Birkin asks Hermès to rename bag

The star was shocked by a Peta investigation into the exotic skins trade
10 best waterproof mascaras

Whatever the weather: 10 best waterproof mascaras

We found lash-enhancing beauties that won’t budge no matter what you throw at them
Diego Costa biography: Chelsea striker's route to the top - from those who shared his journey

Diego Costa: I go to war. You come with me...

Chelsea's rampaging striker had to fight his way from a poor city in Brazil to life at the top of the Premier League. A new book speaks to those who shared his journey
Ashes 2015: England show the mettle to strike back hard in third Test

England show the mettle to strike back hard in third Test

The biggest problem facing them in Birmingham was the recovery of the zeitgeist that drained so quickly under the weight of Australian runs at Lord's, says Kevin Garside
Women's Open 2015: Charley Hull - 'I know I'm a good golfer but I'm also just a person'

Charley Hull: 'I know I'm a good golfer but I'm also just a person'

British teen keeps her feet on ground ahead of Women's Open
Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

Turkey's conflict with Kurdish guerrillas in Iraq can benefit Isis in Syria

Turkish President Erdogan could benefit politically from the targeting of the PKK, says Patrick Cockburn
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn or a return to a Labour government

Our choice is years of Tory rule under Corbyn or a return to a Labour government

Yvette Cooper urged Labour members to 'get serious' about the next general election rather than become 'a protest movement'