GMTV tries new recipe for breakfast success

CILLA BLACK came on to announce that her new nose was about to reach the same age - a fine quarter century - as her old bent one, but yesterday's relaunch of GMTV, the breakfast time service, was rather more than a nose-job, writes Martin Wroe.

Media: Not everyone's cup of tea: Maggie Brown sees problems of cash and content behind the GMTV reshuffle

THE BREAKFAST franchise has departed from TV-am, but Bruce Gyngell, the colourful Australian who pioneered the format, has been closely observing the mistakes of his successor, GMTV.

Media: Rise and shine for kids and couch potatoes

GMTV'S breakfast programme, a pale copy of TV-am, is getting the cold shoulder from viewers. It may not easily be unfrozen even by the common touch of the new chairman, Greg Dyke.

Dyke takes over at GMTV but denies crisis

GREG DYKE, chief executive of LWT, was yesterday hastily installed as chairman of the troubled ITV breakfast-time station GMTV.

TELEVISION / False start

THEY stole in under cover of the night. Carlton supplanted Thames at midnight on New Year's Eve. GMTV, ITV's new breakfast-server, opened six hours later. Hard to know what this says about confidence levels at these new franchises, but they chose to launch while the nation was first drunk and then asleep.

Media: They're serving the same thing for breakfast: That was TV-am; this is Good Morning. Owen Slot wonders if viewers will notice the difference

THE 14-month countdown has ticked away, and there are just nine days left. Nine days, that is, until TV-am is switched off and Good Morning Television finally says 'Good Morning' - until ITV's breakfast television audience will have seen the last of one presentation team and been introduced to another.
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