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BT chief executive Gavin Patterson has accused Labour of being too “negative” about the benefits of advertising for business.

James Ellington auctioned himself on eBay to pay for his training for the Games

Team GB Sprinter James Ellington auctioned himself on eBay to pay for training

A Team GB sprinter has told of how he auctioned himself on eBay to pay for training to compete in the Olympics.

Trott in race to be the new Queen Vicky

Laura Trott opened her bid for her second 2012 cycling medal with the sort of zeal that has made her the apparent heir of Queen Victoria Pendleton.

Olympian efforts all round

Many would presume the likes of Coca-Cola and Adidas hand over hundreds of millions of pounds for sponsorship of the Olympics then relax in the knowledge that the benefits will roll in. The reality is more stressful, particularly for those employed in marketing and communications roles within these firms.

Totnes loses 'No to Costa' battle

The last bastion against the retail chains that dominate Britain's high streets has fallen after Costa Coffee won permission to open an outlet in Totnes.

Taekwondo: Muhammad brushes off row

Lutalo Muhammad insists he feels under no extra pressure to deliver a taekwondo medal for Great Britain despite his controversial selection for the Olympics squad.

Archie Bland: In charity advertising, the end can justify the means

FreeView from the editors at i

Cheltenham Borough Council seeks corporate sponsor

As sports fans across the Western world will be able to testify, selling the naming rights to a particular venue or stadium can bring in much-needed cash.

Ruby Wax with her psychiatrist at the Priory

Ruby Wax's Mad Confessions, C4, Monday
The World's Maddest Job Interview, C4, Wednesday
The Angel, Sky1, Tuesday

You don't have to be mad to watch this ... and it probably won't help you handle these gimmicky treatments of mental health issues

Viv Groskop: Why tax breaks for chauffeurs but not kids?

Thousands of women don’t work because they begrudge spending £500 a month on childcare

<b>Talking points...</b><br/>
<b>Pants</b><br/>
Niklas Bendtner was fined £80,000 for displaying a sponsored pair of underwear. The Danish forward revealed the top of his pants after scoring against Portugal. Inexplicably, the fine was significantly lower than the punishments handed out for racism.

Organisers say athletes' underwear will not be checked amid fears of ambush marketing

A top official has said lawyers worried about ambush marketing undermining Olympic sponsors will not instigate checks on players' underwear prior to games.

A bullish performance from founder Mark Zuckerberg on his maiden conference call with Wall Street analysts did nothing to stem the slide in Facebook shares

Facebook shares hit record low as fifth of value is lost in one day

Company's first public set of financial results loses Zuckerberg friends on Wall Street

Ford sees $1bn loss this year

Ford warned yesterday that it faced $1bn (£645.9m) in losses in its European division this year after the car industry slipped deeper into crisis.

London 2012: Coca-Cola, McDonald’s and Cadbury given 'unrivalled platform' to promote unhealthy brands at Olympics

Coca-Cola, McDonald’s and Cadbury’s are being given an “unrivalled platform” to promote unhealthy brands and products at the Olympics, says a new study.

Police found a weapons arsenal at the home of James Holmes

Gun sales soar in Colorado in wake of cinema killings

Citizens rush to arm themselves as public paranoia sparks incidents in other states

Last night's viewing - Ruby Wax's Mad Confessions, Channel 4; Absolutely Fabulous, BBC1

To get Ruby Wax's Mad Confessions under way, the programme's presenter sent out a tweet: "Are you successful in your business and suffering from mental illness? Would you talk about it on television?"

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Armstrong, left, and Bain's writing credits include Peep Show, Fresh Meat, and The Old Guys
TVThe pair have presented their view of 21st-century foibles in shows such as Peep Show and Fresh Meat
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Keys to success: Andrew and Julian Lloyd Webber
arts + entsMrs Bach had too many kids to write the great man's music, says Julian Lloyd Webber
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footballMan City manager would have loved to have signed Argentine
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Hand out press photograph/film still from the movie Mad Max Fury Road (Downloaded from the Warner Bro's media site/Jasin Boland/© 2014 Warner Bros. Entertainment Inc.)
films'You have to try everything and it’s all a process of elimination, but ultimately you find your path'
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Imelda Staunton as Dolores Umbridge in the Harry Potter films
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New essay by JK Rowling went live on Pottermore site on Friday

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Top Gear presenter is no stranger to foot-in-mouth controversy

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Russia Today’s new UK channel began broadcasting yesterday. Discussions so far have included why Britons see Russia as ‘the bad guy’
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New UK station Russia Today gives a very bizarre view of Britain

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Bryan Adams' heartstopping images of wounded British soldiers to go on show at Somerset House

Bryan Adams' images of wounded soldiers

Taken over the course of four years, Adams' portraits are an astonishing document of the aftermath of war
The drugs revolution starts now as MPs agree its high time for change

The drugs revolution starts now as MPs agree its high time for change

Commons debate highlights growing cross-party consensus on softening UK drugs legislation, unchanged for 43 years
The camera is turned on tabloid editors in Richard Peppiatt's 'One Rogue Reporter'

Gotcha! The camera is turned on tabloid editors

Hugh Grant says Richard Peppiatt's 'One Rogue Reporter' documentary will highlight issues raised by Leveson
Fall of the Berlin Wall: It was thanks to Mikhail Gorbachev that this symbol of division fell

Fall of the Berlin Wall

It was thanks to Gorbachev that this symbol of division fell
Halloween 2014: What makes Ouija boards, demon dolls, and evil clowns so frightening?

What makes ouija boards and demon dolls scary?

Ouija boards, demon dolls, evil children and clowns are all classic tropes of horror, and this year’s Halloween releases feature them all. What makes them so frightening, decade after decade?
A safari in modern Britain: Rose Rouse reveals how her four-year tour of Harlesden taught her as much about the UK as it did about NW10

Rose Rouse's safari in modern Britain

Rouse decided to walk and talk with as many different people as possible in her neighbourhood of Harlesden and her experiences have been published in a new book
Welcome to my world of no smell and odd tastes: How a bike accident left one woman living with unwanted food mash-ups

'My world of no smell and odd tastes'

A head injury from a bicycle accident had the surprising effect of robbing Nell Frizzell of two of her senses

Matt Parker is proud of his square roots

The "stand-up mathematician" is using comedy nights to preach maths to big audiences
Paul Scholes column: Beating Manchester City is vital part of life at Manchester United. This is first major test for Luke Shaw, Angel Di Maria and Radamel Falcao – it’s not a game to lose

Paul Scholes column

Beating City is vital part of life at United. This is first major test for Shaw, Di Maria and Falcao – it’s not a game to lose
Frank Warren: Call me an old git, but I just can't see that there's a place for women’s boxing

Frank Warren column

Call me an old git, but I just can't see that there's a place for women’s boxing
Adrian Heath interview: Former Everton striker prepares his Orlando City side for the MLS - and having Kaka in the dressing room

Adrian Heath's American dream...

Former Everton striker prepares his Orlando City side for the MLS - and having Kaka in the dressing room
Simon Hart: Manchester City will rise again but they need to change their attitude

Manchester City will rise again but they need to change their attitude

Manuel Pellegrini’s side are too good to fail and derby allows them to start again, says Simon Hart
Isis in Syria: A general reveals the lack of communication with the US - and his country's awkward relationship with their allies-by-default

A Syrian general speaks

A senior officer of Bashar al-Assad’s regime talks to Robert Fisk about his army’s brutal struggle with Isis, in a dirty war whose challenges include widespread atrocities