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Cyber Culture: Video ads might be annoying, but they make sense

As unwanted distractions go, I'm hard-pressed to think of anything as annoying as video ads which automatically start playing when you arrive on a website. They're even worse than the Go Compare bloke turning up in the middle of your relaxing shiatsu massage. My automatic response is to dive for the mute button, or, if I'm feeling particularly irritable, set about my laptop with a samurai sword, which I keep handy.