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Men: Fresh ways to start the day

Symbolically, we all now know that blue isn’t just for boys, but when it comes to a spritz or splash, the hue represents clean, fresh masculinity better than any other – bringing to mind as it does the sea and the sky.

iStyle: College blues

Gant helped to create the preppy look that’s the hallmark of American menswear and is just as popular over here. Now its offshoot, Gant Rugger, has opened its first UK store.

A permanent home for Percival

The stylish menswear brand has graduated from a series of pop-ups to its own store in Soho, says Rebecca Gonsalves

A tale of two halves

London menswear brand Qasimi is a bundle of contradictions, with classic tailoring sitting alongside edgier pieces, says Lee Holmes

The Insider: The art of display

I love Sarah Bagner's innovative shop supermarketsarah.com. She sells wares via creatively curated wall displays, each a work of art itself. Now Bagner has an excellent book out, Wonder Walls: Supermarket Sarah's Guide to Display (£19.99, Cico Books), on imaginative ways to show off your stuff. Here's what she learnt writing it…

Whatever you do, mind the Gap

An exciting series of designer collaborations looks set to put the high-street giant back on the menswear map, says Lee Holmes

More headlines

Fashion is for real men, too!

London's first Men's Fashion Week leaves Matthew Bell dazzled by bright colours and worried about the fixation with shorts

£100 off men's suits at Jaeger

British luxury brand Jaeger has teamed up with The Independent to offer £100 off all full priced men's suits between 3 May and 10 June 2012.

French fashion's entente cordiale

Their labels have already conquered women's wardrobes. Now Sandro's range for men will turn the guys Gallic too, says Harriet Walker