Being cool on when to buy or sell shares beats gut instincts

One of the most famous maxims of the investment guru Warren Buffett is "to be fearful when others are greedy and to be greedy when others are fearful" – in other words, buy low, sell high and don't follow the crowd. The reason it works for him is that most investors don't follow his words of wisdom.

Apple users experience the most technological "delight"

Apple is a company whose success has been built on forging an emotional connection with its customers, and judging by Argus Insight’ findings, those customers are much more likely to bang on endlessly about their recent purchases

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