Sport Juan Mata (right) and David Moyes wearing Nike branded kit

Adidas, Puma and Warrior are all likely to be interested in a possible link-up with the Premier League champions

Bargain hunters give Peacocks a sales boost

Bargain-hunters looking for cheap knitwear gave Peacocks a sales boost over Christmas, the fashion chain said today.

Retail: The real Olympic winners

Olympics euphoria has sent the sales of sportswear retailers soaring, but will the afterglow last until London hosts the 2012 Games, and who else might benefit? James Thompson reports

Ready, steady, go – the race to turn gold into millions

Britain's Olympic heroes in Beijing are being circled by increasing numbers of sports agents, multi-nationals and image consultants desperate to cash in on their new-found fame.

Guerrilla Games: The ambush tactics that generate acres of publicity

Few people who watched the Chinese win gold for their Olympics opening ceremony will deny that the Games are "the greatest TV show on earth". Practically every country on the planet is involved one way or another. There are no fewer than 28 sports and 301 events to excel at, and like a society wedding, all the familiar, big name brands get the best seats in the house, or at least the best billboards.

The Ten Best Men's Trainers

The boost or bust factor of celebrity endorsement

Celebrity tie-ins can make or break a product, and it's a lucrative market to tag your name to a brand. But why do firms drop one star, while keeping others. Penny McDonald finds out

Football sponsorship: Soccer's treasure chest

As the Premier League clubs prepare for another season, Richard Gillis finds out how much this year's sponsors paid to put their names on a shirt

Pump up the volume: How did Vans become a global shoe brand?

Josh Sims meets the man behind a pop culture icon

The mighty Swoosh: Nike's unprecedented advance on the fashion arena

Not content with emblazoning its logo on the world's top athletes at next month's Olympics, Nike is using the event to roll out into uncharted fashion territory

Johann Hari: The shameless scam of restaurant tips

When you pay a £2 service charge at a Holiday Inn, £1.50 is pocketed by the company

Chuck on the chintz

Bling and boho are so last year. The more innocent pleasures of country chic have taken hold among celebs from Lily Allen to Jennifer Connelly. By Rachel Shields

Album: Spiers & Boden, Vagabond, (Navigator)

John Spiers and Jon Boden are long-standing Eliza Carthy collaborators and the agents behind the uproarious folk big band, Bellowhead. This is their fifth album and as such is a chip off the old back catalogue: fiddle/guitar and squeeze boxes framing obscure, sometimes elliptical narratives from the folk hoard, sung with compelling vigour by Boden and kicked along with a far from hoary virility.

Strike a pose: China's street style

China is the new retail giant – and a fashion-conscious younger generation is bringing a fresh look to its city streets

Training in a war zone: Gaza's running man

When the athlete Nader al-Masri was allowed to leave Gaza yesterday, it marked the first step in a journey he hopes will end in Olympic glory. But others are not so lucky. By Donald Macintyre

My Style: Andrew Wilkinson

Occupation: Drummer / menswear designer
Age: 23
Personal style: Boys in the band

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Pompeii, Capri & the Bay of Naples
Seven Cities of Italy
Burgundy, the River Rhone & Provence
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Lake Garda
Minoan Crete and Santorini
Prices correct as of 15 May 2015
Syria civil war: Meet the military commander who says his soldiers will not rest until every inch of their war torn country is free of Islamist 'terrorists'

‘We won’t stop until Syria is back to normal’

Near the front lines with Islamist-controlled towns where Assad’s troops were besieged just last month, Robert Fisk meets a commander confidently preparing his soldiers for battle
The inside story of how Bill Clinton built a $2bn global foundation may undermine Hillary's chances

The inside story of how Bill Clinton built a $2bn global foundation...

... and how it may undermine Hillary's chances in 2016
12 best olive oils

Extra-virgin, cold-press, early-harvest, ultra-premium: 12 best olive oils

Choosing an olive oil is a surprising minefield. Save yourself the hassle with our handy guide
Sepp Blatter resignation: The beginning of Fifa's long road to reform?

Does Blatter's departure mean Fifa will automatically clean up its act?

Don't bet on it, says Tom Peck
Charles Kennedy: The baby of the House who grew into a Lib Dem giant

The baby of the House who grew into a Lib Dem giant

Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

The harrowing testament of a five-year-old victim of Syria's endless civil war

Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
The future of songwriting: How streaming is changing everything we know about making music

The future of songwriting

How streaming is changing everything we know about making music
William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

Recognition at long last

Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
Beating obesity: The new pacemaker which helps over-eaters

Beating obesity

The new pacemaker which helps over-eaters
9 best women's festival waterproofs

Ready for rain: 9 best women's festival waterproofs

These are the macs to keep your denim dry and your hair frizz-free(ish)
Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

Wiggins worried

Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
Liverpool close in on Milner signing

Liverpool close in on Milner signing

Reds baulk at Christian Benteke £32.5m release clause
On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

On your feet!

Spending half the day standing 'reduces risk of heart attacks and cancer'
With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

The big NHS question

Why are there so few new GPs when so many want to study medicine?
Big knickers are back: Thongs ain't what they used to be

Thongs ain't what they used to be

Big knickers are back