Sport Juan Mata (right) and David Moyes wearing Nike branded kit

Adidas, Puma and Warrior are all likely to be interested in a possible link-up with the Premier League champions

Bargain hunters give Peacocks a sales boost

Bargain-hunters looking for cheap knitwear gave Peacocks a sales boost over Christmas, the fashion chain said today.

Retail: The real Olympic winners

Olympics euphoria has sent the sales of sportswear retailers soaring, but will the afterglow last until London hosts the 2012 Games, and who else might benefit? James Thompson reports

Ready, steady, go – the race to turn gold into millions

Britain's Olympic heroes in Beijing are being circled by increasing numbers of sports agents, multi-nationals and image consultants desperate to cash in on their new-found fame.

Guerrilla Games: The ambush tactics that generate acres of publicity

Few people who watched the Chinese win gold for their Olympics opening ceremony will deny that the Games are "the greatest TV show on earth". Practically every country on the planet is involved one way or another. There are no fewer than 28 sports and 301 events to excel at, and like a society wedding, all the familiar, big name brands get the best seats in the house, or at least the best billboards.

The Ten Best Men's Trainers

The boost or bust factor of celebrity endorsement

Celebrity tie-ins can make or break a product, and it's a lucrative market to tag your name to a brand. But why do firms drop one star, while keeping others. Penny McDonald finds out

Football sponsorship: Soccer's treasure chest

As the Premier League clubs prepare for another season, Richard Gillis finds out how much this year's sponsors paid to put their names on a shirt

Pump up the volume: How did Vans become a global shoe brand?

Josh Sims meets the man behind a pop culture icon

The mighty Swoosh: Nike's unprecedented advance on the fashion arena

Not content with emblazoning its logo on the world's top athletes at next month's Olympics, Nike is using the event to roll out into uncharted fashion territory

Johann Hari: The shameless scam of restaurant tips

When you pay a £2 service charge at a Holiday Inn, £1.50 is pocketed by the company

Chuck on the chintz

Bling and boho are so last year. The more innocent pleasures of country chic have taken hold among celebs from Lily Allen to Jennifer Connelly. By Rachel Shields

Album: Spiers & Boden, Vagabond, (Navigator)

John Spiers and Jon Boden are long-standing Eliza Carthy collaborators and the agents behind the uproarious folk big band, Bellowhead. This is their fifth album and as such is a chip off the old back catalogue: fiddle/guitar and squeeze boxes framing obscure, sometimes elliptical narratives from the folk hoard, sung with compelling vigour by Boden and kicked along with a far from hoary virility.

Strike a pose: China's street style

China is the new retail giant – and a fashion-conscious younger generation is bringing a fresh look to its city streets

Training in a war zone: Gaza's running man

When the athlete Nader al-Masri was allowed to leave Gaza yesterday, it marked the first step in a journey he hopes will end in Olympic glory. But others are not so lucky. By Donald Macintyre

My Style: Andrew Wilkinson

Occupation: Drummer / menswear designer
Age: 23
Personal style: Boys in the band

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