Sport Juan Mata (right) and David Moyes wearing Nike branded kit

Adidas, Puma and Warrior are all likely to be interested in a possible link-up with the Premier League champions

Bargain hunters give Peacocks a sales boost

Bargain-hunters looking for cheap knitwear gave Peacocks a sales boost over Christmas, the fashion chain said today.

Retail: The real Olympic winners

Olympics euphoria has sent the sales of sportswear retailers soaring, but will the afterglow last until London hosts the 2012 Games, and who else might benefit? James Thompson reports

Ready, steady, go – the race to turn gold into millions

Britain's Olympic heroes in Beijing are being circled by increasing numbers of sports agents, multi-nationals and image consultants desperate to cash in on their new-found fame.

Guerrilla Games: The ambush tactics that generate acres of publicity

Few people who watched the Chinese win gold for their Olympics opening ceremony will deny that the Games are "the greatest TV show on earth". Practically every country on the planet is involved one way or another. There are no fewer than 28 sports and 301 events to excel at, and like a society wedding, all the familiar, big name brands get the best seats in the house, or at least the best billboards.

The Ten Best Men's Trainers

The boost or bust factor of celebrity endorsement

Celebrity tie-ins can make or break a product, and it's a lucrative market to tag your name to a brand. But why do firms drop one star, while keeping others. Penny McDonald finds out

Football sponsorship: Soccer's treasure chest

As the Premier League clubs prepare for another season, Richard Gillis finds out how much this year's sponsors paid to put their names on a shirt

Pump up the volume: How did Vans become a global shoe brand?

Josh Sims meets the man behind a pop culture icon

The mighty Swoosh: Nike's unprecedented advance on the fashion arena

Not content with emblazoning its logo on the world's top athletes at next month's Olympics, Nike is using the event to roll out into uncharted fashion territory

Johann Hari: The shameless scam of restaurant tips

When you pay a £2 service charge at a Holiday Inn, £1.50 is pocketed by the company

Chuck on the chintz

Bling and boho are so last year. The more innocent pleasures of country chic have taken hold among celebs from Lily Allen to Jennifer Connelly. By Rachel Shields

Album: Spiers & Boden, Vagabond, (Navigator)

John Spiers and Jon Boden are long-standing Eliza Carthy collaborators and the agents behind the uproarious folk big band, Bellowhead. This is their fifth album and as such is a chip off the old back catalogue: fiddle/guitar and squeeze boxes framing obscure, sometimes elliptical narratives from the folk hoard, sung with compelling vigour by Boden and kicked along with a far from hoary virility.

Strike a pose: China's street style

China is the new retail giant – and a fashion-conscious younger generation is bringing a fresh look to its city streets

Training in a war zone: Gaza's running man

When the athlete Nader al-Masri was allowed to leave Gaza yesterday, it marked the first step in a journey he hopes will end in Olympic glory. But others are not so lucky. By Donald Macintyre

My Style: Andrew Wilkinson

Occupation: Drummer / menswear designer
Age: 23
Personal style: Boys in the band

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Germany win the 2014 World Cup in Brazil
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Pop, sex and schoolgirl schtick make for controversial success
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How Saudi Arabia helped Isis take over northern Iraq

A speech by an ex-MI6 boss hints at a plan going back over a decade. In some areas, being Shia is akin to being a Jew in Nazi Germany, says Patrick Cockburn
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The evolution of Andy Serkis

First Gollum, then King Kong - now the actor is swinging through the trees in Dawn of the Planet of the Apes
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Follow-up documentary 'Immigrant Street' has got locals worried
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Refugee children let down by Washington's high ideals

Democrats and Republicans refuse to set aside their differences to cope with the influx of desperate Central Americas, says Rupert Cornwell
Children's books are too white, says Laureate

Children's books are too white, says Laureate

Malorie Blackman appeals for a better ethnic mix of authors and characters and the illustrator Quentin Blake comes to the rescue
Blackest is the new black: Scientists have developed a material so dark that you can't see it...

Blackest is the new black

Scientists have developed a material so dark that you can't see it...
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Matthew Barzun: America's diplomatic dude

The US Ambassador to London holds 'jeans and beer' gigs at his official residence – it's all part of the job, he tells Chris Green
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Meet the 'Quantified Selfers'

From heart rates to happiness, there is little this fast-growing, self-tracking community won't monitor
Madani Younis: Five-star reviews are just the opening act for British theatre's first non-white artistic director

Five-star reviews are just the opening act for British theatre's first non-white artistic director

Madani Younis wants the neighbourhood to follow his work as closely as his audiences do
Mrs Brown and her boys: are they having a laugh?

Mrs Brown and her boys: are they having a laugh?

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