THE FUR is flying around Sophia Loren following the actress' signing of a promotional contract with Annabella, an Italian fur-coat company, to model its products in newspaper and magazine advertisements.

THE struggle to take control of London Transport's advertising arm, the fourth largest poster business in Britain, is drawing to a close.

Glamour is back. 'Hang on,' you might say, 'Last week, and on this page, you told me that a new bulky silhouette was the story of Paris.' And so it is. Bulk is the big picture, the long-range fashion forecast, if you like. But in the meantime, clothes for Hollywood sirens are set to make an entrance again.

WAS IT real and, if so, is it back in vogue? That was the burning question after Anna Wintour's appearance at the YSL show in Paris last week. The editor of US Vogue was sporting what appeared to be a real fur coat and many of the sartorially correct were seriously surprised.

THE anti-fur lobby has embarked on a back-to-basics campaign. Instead of spraying people with paint, People for the Ethical Treatment of Animals (Peta), a US-based group, is concentrating on the bare facts.

A SLOW NIGHT in the Viper Room, West Hollywood, and a fair-haired woman in a Harley-Davidson leather jacket is trying to attract the attention of a man sitting at the other end of the bar. She gets her friend to draw a large-breasted and naked woman on a Viper Room paper napkin. Then she writes: 'SMILE]] IT CAN'T BE THAT BAD]]' The barman delivers the message. The evening passes without further incident.

The French cosmetics firm L'Oreal, which has been targeted by animal rights groups for testing cosmetics on animals, has pledged to stop such tests, according to the American-based pressure group, People for the Ethical Treatment of Animals.

'Take away your mink, and that string of pearls, what makes you think, that I'm one of those girls?' (from Guys and Dolls)