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NewsCred, a marketing technology firm that creates and licenses editorial content for businesses, was today valued at an estimated £120 million after it raised £15 million to expand in London.

The Monday Interview: Paul Krugman; Keeping the barbarians at bay

A superstar professor fights a lone crusade against the onslaught of fashionable economic notions. He spoke to Diane Coyle

Silicon Valley besieged by chip robbers

SAN JOSE, California, is known as the safest big city in the US, but Arthur Fonda lives there in a state of suburban siege.

California dreaming

The west coast is reborn as a high-tech boom sweeps away memories of riots and recession, writes Tim Cornwell

BOOKS : FICTION : Gnomes in nerdsville

MICROSERFS by Douglas Coupland, Flamingo pounds 9.99

Forgetting is the best revenge

BURY ME STANDING: The Gypsies and their Journey by Isabel Fonseca, Chatto pounds 18

Morgan Crucible strategy pays off

THE INVESTMENT COLUMN

Lords of Silicon Valley: Larry Black on the auction of a media empire that wields a unique power in the computer world

IN a year of US media mega-deals, the most important property to change hands may not be a Hollywood studio or an American cable- television company.

The disembodied corporation: Tom Peters On excellence

FUTURIST Alvin Toffler, at a conference on the fate of Silicon Valley, proposed - only half-facetiously - the creation of an Academy of Intangible Assets Accountants. Why? Toffler says we are moving from a 'brute force economy' to a 'brain force economy'.

We can think. Now we must do

IN A nutshell, William Waldegrave's problem is that Alan Sugar is not Isambard Kingdom Brunel. The former is a clever businessman producing the cheapest consumer applications of risk-free, largely foreign technology. The latter was a heroic genius of design and engineering, creating his own technology on the job and taking breathtaking risks, most of which came off. The problem is that we see ourselves as a nation of Brunels, whereas the best hope we have is that we become a nation of Sugars - niche exploiters of the technology of the Pacific Rim and the United States.

Profile: Renaissance Manager: John Sculley of Apple is a harbinger of the new digital age. Larry Black reports from New York

A FEW weeks ago, it seemed that John Sculley's name was everywhere. One day the chief executive of Apple Computer would be touted as the next head of the arch-rival IBM, having bought a house in Greenwich, Connecticut, a few minutes from its headquarters. The next, Sculley - a lifelong Republican - would be seen in the gallery of the US Congress, seated next to Hillary Clinton as her husband delivered his first State of the Union message.

Hands-on spells danger

IS THE WORLD trading system heading for a new era of confrontation between and among competing cartels as a result of the 'strategic' targeting of industries? President Clinton's announcement last week that the US administration would pump dollars 17bn over four years into an industry-government programme to create new technologies has raised this fear. Critics warn that the row between the European Community and the United States over Airbus subsidies could be just the start of a new age of commercial wars that will spill over into the next century.

Baby-boomer in the boardroom: Carol Bartz is the most successful woman in the American PC software industry. Phil Reeves talked to her in San Francisco

THROUGH glass ceilings and serious illness, Carol Bartz is at the top. At 44, she is chief executive of Autodesk, one of America's foremost software companies, a front-runner in the baby-boomers' move from middle management to boardroom.

Liberation philosophy can still be oppressive: Roger Trapp has yet to be convinced by the latest book on management flair from the guru Tom Peters

IN THE league of international management experts, Tom Peters is close to the top. His books have shaped attitudes in businesses all over the world.

Science Update: Dear Sir or Computer . . .

COMPANIES in the US are using an 'intelligent' computer to scan CVs of job applicants and weed out those it considers unsuitable. Apple Computer, Nike, Wells Fargo and AT&T are using the system - which its developers claim can scan 900 applications a day. The system, from a company based in Silicon Valley called Resumix, evaluates candidates' backgrounds and tells recruiters if they meet the basic requirements.
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A History of the First World War in 100 Moments: Peace without magnanimity - the summit in a railway siding that ended the fighting

A History of the First World War in 100 Moments

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Scottish independence: How the Commonwealth Games could swing the vote

Scottish independence: How the Commonwealth Games could swing the vote

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Out in the cold: A writer spends a night on the streets and hears the stories of the homeless

A writer spends a night on the streets

Rough sleepers - the homeless, the destitute and the drunk - exist in every city. Will Nicoll meets those whose luck has run out
Striking new stations, high-speed links and (whisper it) better services - the UK's railways are entering a new golden age

UK's railways are entering a new golden age

New stations are opening across the country and our railways appear to be entering an era not seen in Britain since the early 1950s
Conchita Wurst becomes a 'bride' on the Paris catwalk - and proves there is life after Eurovision

Conchita becomes a 'bride' on Paris catwalk

Alexander Fury salutes the Eurovision Song Contest winner's latest triumph
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Pétanque 'world cup' hit by death threats

This year's most acrimonious sporting event took place in France, not Brazil. How did pétanque get so passionate?
Whelks are healthy, versatile and sustainable - so why did we stop eating them in the UK?

Why did we stop eating whelks?

Whelks were the Victorian equivalent of the donor kebab and our stocks are abundant. So why do we now export them all to the Far East?
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In the shade: 10 best women's sunglasses

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Germany vs Argentina World Cup 2014: Lionel Messi? Javier Mascherano is key for Argentina...

World Cup final: Messi? Mascherano is key for Argentina...

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Siobhan-Marie O’Connor: Swimmer knows she needs Glasgow joy on road to Rio

Siobhan-Marie O’Connor: Swimmer needs Glasgow joy on road to Rio

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The true Gaza back-story that the Israelis aren’t telling this week

The true Gaza back-story that the Israelis aren’t telling this week

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A History of the First World War in 100 Moments: The German people demand an end to the fighting

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New play reveals what Oscar Wilde said at trials

For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
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