NewsCred, a marketing technology firm that creates and licenses editorial content for businesses, was today valued at an estimated £120 million after it raised £15 million to expand in London.

The Monday Interview: Paul Krugman; Keeping the barbarians at bay

A superstar professor fights a lone crusade against the onslaught of fashionable economic notions. He spoke to Diane Coyle

Silicon Valley besieged by chip robbers

SAN JOSE, California, is known as the safest big city in the US, but Arthur Fonda lives there in a state of suburban siege.

California dreaming

The west coast is reborn as a high-tech boom sweeps away memories of riots and recession, writes Tim Cornwell

BOOKS : FICTION : Gnomes in nerdsville

MICROSERFS by Douglas Coupland, Flamingo pounds 9.99

Forgetting is the best revenge

BURY ME STANDING: The Gypsies and their Journey by Isabel Fonseca, Chatto pounds 18

Morgan Crucible strategy pays off


Lords of Silicon Valley: Larry Black on the auction of a media empire that wields a unique power in the computer world

IN a year of US media mega-deals, the most important property to change hands may not be a Hollywood studio or an American cable- television company.

The disembodied corporation: Tom Peters On excellence

FUTURIST Alvin Toffler, at a conference on the fate of Silicon Valley, proposed - only half-facetiously - the creation of an Academy of Intangible Assets Accountants. Why? Toffler says we are moving from a 'brute force economy' to a 'brain force economy'.

We can think. Now we must do

IN A nutshell, William Waldegrave's problem is that Alan Sugar is not Isambard Kingdom Brunel. The former is a clever businessman producing the cheapest consumer applications of risk-free, largely foreign technology. The latter was a heroic genius of design and engineering, creating his own technology on the job and taking breathtaking risks, most of which came off. The problem is that we see ourselves as a nation of Brunels, whereas the best hope we have is that we become a nation of Sugars - niche exploiters of the technology of the Pacific Rim and the United States.

Profile: Renaissance Manager: John Sculley of Apple is a harbinger of the new digital age. Larry Black reports from New York

A FEW weeks ago, it seemed that John Sculley's name was everywhere. One day the chief executive of Apple Computer would be touted as the next head of the arch-rival IBM, having bought a house in Greenwich, Connecticut, a few minutes from its headquarters. The next, Sculley - a lifelong Republican - would be seen in the gallery of the US Congress, seated next to Hillary Clinton as her husband delivered his first State of the Union message.

Hands-on spells danger

IS THE WORLD trading system heading for a new era of confrontation between and among competing cartels as a result of the 'strategic' targeting of industries? President Clinton's announcement last week that the US administration would pump dollars 17bn over four years into an industry-government programme to create new technologies has raised this fear. Critics warn that the row between the European Community and the United States over Airbus subsidies could be just the start of a new age of commercial wars that will spill over into the next century.

Baby-boomer in the boardroom: Carol Bartz is the most successful woman in the American PC software industry. Phil Reeves talked to her in San Francisco

THROUGH glass ceilings and serious illness, Carol Bartz is at the top. At 44, she is chief executive of Autodesk, one of America's foremost software companies, a front-runner in the baby-boomers' move from middle management to boardroom.

Liberation philosophy can still be oppressive: Roger Trapp has yet to be convinced by the latest book on management flair from the guru Tom Peters

IN THE league of international management experts, Tom Peters is close to the top. His books have shaped attitudes in businesses all over the world.

Science Update: Dear Sir or Computer . . .

COMPANIES in the US are using an 'intelligent' computer to scan CVs of job applicants and weed out those it considers unsuitable. Apple Computer, Nike, Wells Fargo and AT&T are using the system - which its developers claim can scan 900 applications a day. The system, from a company based in Silicon Valley called Resumix, evaluates candidates' backgrounds and tells recruiters if they meet the basic requirements.
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General Election 2015: ‘We will not sit down with Nicola Sturgeon’, says Ed Balls

'We will not sit down with Nicola Sturgeon'

In an exclusive interview, Ed Balls says he won't negotiate his first Budget with SNP MPs - even if Labour need their votes to secure its passage
VE Day 70th anniversary: How ordinary Britons celebrated the end of war in Europe

How ordinary Britons celebrated VE Day

Our perception of VE Day usually involves crowds of giddy Britons casting off the shackles of war with gay abandon. The truth was more nuanced
They came in with William Caxton's printing press, but typefaces still matter in the digital age

Typefaces still matter in the digital age

A new typeface once took years to create, now thousands are available at the click of a drop-down menu. So why do most of us still rely on the old classics, asks Meg Carter?
Discovery of 'missing link' between the two main life-forms on Earth could explain evolution of animals, say scientists

'Missing link' between Earth's two life-forms found

New microbial species tells us something about our dark past, say scientists
The Pan Am Experience is a 'flight' back to the 1970s that never takes off - at least, not literally

Pan Am Experience: A 'flight' back to the 70s

Tim Walker checks in and checks out a four-hour journey with a difference
Humans aren't alone in indulging in politics - it's everywhere in the animal world

Humans aren't alone in indulging in politics

Voting, mutual back-scratching, coups and charismatic leaders - it's everywhere in the animal world
Crisp sales are in decline - but this tasty trivia might tempt back the turncoats

Crisp sales are in decline

As a nation we're filling up on popcorn and pitta chips and forsaking their potato-based predecessors
Ronald McDonald the muse? Why Banksy, Ron English and Keith Coventry are lovin' Maccy D's

Ronald McDonald the muse

A new wave of artists is taking inspiration from the fast food chain
13 best picnic blankets

13 best picnic blankets

Dine al fresco without the grass stains and damp bottoms with something from our pick of picnic rugs
Barcelona 3 Bayern Munich 0 player ratings: Lionel Messi scores twice - but does he score highest in our ratings?

Barcelona vs Bayern Munich player ratings

Lionel Messi scores twice - but does he score highest in our ratings?
Martin Guptill: Explosive New Zealand batsman who sets the range for Kiwis' big guns

Explosive batsman who sets the range for Kiwis' big guns

Martin Guptill has smashed early runs for Derbyshire and tells Richard Edwards to expect more from the 'freakish' Brendon McCullum and his buoyant team during their tour of England
General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

Miliband's unlikely journey from hapless geek to heart-throb

He was meant to be Labour's biggest handicap - but has become almost an asset
General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

On the margins

From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

'This is the battle of young Egypt for the future of our country'

Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

Why patients must rely less on doctors

Improving our own health is the 'blockbuster drug of the century'