It should come as no great surprise that just as cashmere – once a highly elitist (read prohibitively expensive) yarn – becomes accessible to the many as opposed to the privileged few, fashion ups the ante.

Given the antics of professional golfers, it's no surprise to learn that playing a round is the third most popular excuse for male love cheats, according to IllicitEncounters.com, who specialise in arranging extra-marital affairs: 13.8 per cent like a bit of rough because you can play on your own and thus avoid the need to provide an alibi. A story of love and death is emerging in Belo Horizonte, Brazil where Bruno Fernandes, goalkeeper for champions Flamengo, is accused of plotting to murder his girlfriend Eliza Samudio after she had his child against his wishes. His cousin claims he saw her being killed by a former policeman, then her body was fed to rottweilers. Police are looking for leads.

Stella mccartney is to design the kit for the British Olympic team, working with Adidas, which has appointed her creative director of its Team GB ranges. This is the first time a prestigious fashion designer has worked with a sports brand to provide clothes for the national Olympic and Paralympic teams.

Why has the fashion world got so excited about Stella McCartney's "Seventies mum look", complete with denim skirt and sensible cork sandals? Because it's easy. It's the cheat's way to do summer. Such a demure ensemble offers a lifeline for anyone who considers the flesh exposure of plunging maxis and playsuits about as dignified as streaking at the World Cup.

Until recently, I wasn't particularly zealous about green beauty products – be that organic, biodynamic or just free of certain chemicals. Natural skincare brands and devotees tend to question why people pay more attention to what they put into their bodies than on to their skin, but I've put plenty of burgers and booze into my system over the years, so it seemed pointless to stress over a few preservatives.

Stella McCartney opened the proceedings at the Paris collections yesterday with a show that went to prove that the return of minimalism to the international catwalks is the story of the autumn/winter 2010 season.

For those not fortunate enough to be attending London Fashion Week in person, all the key shows will be available to watch live on the official website, and next week, on www.independent.co.uk.

They look good on the uber-trendy child models in the ad campaign, and you know they'd look good on your offspring, too. As of yesterday morning, any pampered kid aged between the ages of 0 and 10 can work their new look from Stella McCartney – or more specifically, Stella McCartney for GapKids and BabyGap – while sipping their babyccinos. It's another coup for Gap, which has a successful history of bringing designers like Pierre Hardy and Roland Mouret on board to give their adult clothing some cutting edge. And when Hit & Run frisked the rails at 8am when the first collection hit stores yesterday morning, it looked like Stella had scored the chain yet another hit. She's designed exactly the sort of retro-cool clothes that will appeal to the adults buying the clothes.