Unilever

Mark Borkowski: It's maudlin, but it's also pure genius

Through all of Tiger Woods' scandals, Nike have stayed with him. Other sponsors disappeared, but when he made his big apology, they were sitting in the front row. And now they're taking their pound of flesh. It may be mawkish, and a bit dark, but he wouldn't be doing it if he wasn't comfortable with it – and there's no question that this is a piece of advertising genius.

Claire Beale On Advertising: Dove goes in search of the real man

Yesterday was Super Bowl Sunday and America tuned in. For US advertisers it’s the biggest event of the year. You can do things with a TV ad in the Super Bowl that you can’t do anywhere else. Like reach 100 million people in one place. You can move a nation.

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The food chain: How big business bought up the ethical market

You can play a game with the trendy food products on supermarket shelves. It's called "spot the owner". What you're looking for – when you scan the tin, tub or pack in your hand – is the actual owner of the company. Not the brand, you understand, but the business that ultimately collects the money you hand over at the till.

Sir David Orr: Unilever chairman who helped recreate Shakespeare's

David Orr was one of the most outstanding business managers ever produced by Ireland. After winning an MC and Bar in Burma in 1945, he rose through the ranks to serve as a distinguished chairman of Unilever. For 10 years after his retirement in 1982 he proved to be an equally effective non-executive director of a number of other groups, while also serving as chairman of the British Council for seven years – and he was a driving force in turning Sam Wanamaker's dream of creating a "new" Globe theatre into reality.