WPP

Marketing guru Sorrell jogs on by with a smile

First came Coca-Cola's free sample bearers. Then the trotting Samsung flag distributors and the Lloyds TSB streamer wavers. And finally, with a broad smile as he bore the fiery symbol of sporting purity, came the millionaire ad man who knows the power of a brand more than any other.

Diary: Facebook founder's status slip update

It's a little late to clear up all those sex-based (alleged) inaccuracies in The Social Network, but Facebook founder Mark Zuckerberg – worth £8.4bn, ladies – has finally changed the relationship status on his own Facebook profile to "In a relationship". Remarkably, his girlfriend, Priscilla Chan, really was attracted to the billionaire's looks, personality and/or GSOH: the pair have been dating since 2005.

Will Mandelson swap politics for business?

Instead of seeking "dignity in retirement" as Ed Miliband advised, the irrepressible Peter Mandelson is setting up in business as head of an international consultancy.

How to get ahead in advertising

Forty years ago, Charles and Maurice Saatchi founded the advertising agency that was to become one of the most glamorous and influential forces in the land. Their story is a parable for our time, says Peter York

Claire Beale on Advertising: In the L-shaped gloom, PR and adland must

When WPP's Sir Martin Sorrell pronounces on the state of the advertising industry – or, increasingly, industry in general – important people listen. So when he told the world last week that the current recession is going to be L-shaped (that's severe and prolonged) important people agreed. L-shaped it will be, then.

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