First came Coca-Cola's free sample bearers. Then the trotting Samsung flag distributors and the Lloyds TSB streamer wavers. And finally, with a broad smile as he bore the fiery symbol of sporting purity, came the millionaire ad man who knows the power of a brand more than any other.
Designed to speed up and enhance the internet experience, web markers known as 'cookies' make a mockery of our privacy. Every web user needs to understand (and control) these insidious cyber-spies, says <b>Stephen Foley</b>
Forget industry awards, the real symbol of prestige in adland is writing a book on how to succeed in a notoriously fickle trade. Sam Delaney gets the hard sell
One of the most powerful men in world advertising, Sir Martin Sorrell, delivered a purposely timed publicity coup to the Chancellor, George Osborne, yesterday by announcing that his global business, WPP, would be relocating its headquarters to the United Kingdom.
Forty years ago, Charles and Maurice Saatchi founded the advertising agency that was to become one of the most glamorous and influential forces in the land. Their story is a parable for our time, says Peter York
Arresting images of war and brutality dominated the prestigious World Press Photo 2010 exhibition when it was launched today.
The Prime Minister is flying out to Delhi this week – and he means business.
As the FA is forced to shelve its campaign against homophobia, Ian Herbert asks why stars are too timid to tackle this taboo
Guinness started its journey into advertising almost apologetically, but over the past eight decades it has produced a masterclass in branding. Ian Burrell raises a jar to a true original
Advertising people in London spend at least 11 months of the year utterly convinced that London is the centre of the creative universe.
Does this 'inside story' of advertising from one of its gurus wash whiter? Stephen Bayley hears the pitch
A small corner of east London is set to help tackle the UK's waste mountain by turning used drinks bottles into safe, reusable food packaging