News Supply and demand: White rhinos at the Entabeni Safari Conservancy, Limpopo, South Africa

Gone are the days when a “Save the Rhino” advert was enough. Only about 25,000 rhinos are left in the wild, and thanks to poaching the species is critically endangered. Now, in an effort to drive down demand, conservationists are working on campaigns to understand what makes rhino horn consumers tick.

Secretarial: I Work For... A Panda and proud of it

gloria dart is pa to perdita hunt, head of communications at wwf-uk, one of the uk's leading conservation charities

Skylark 'may be extinct within 10 years'

SKYLARKS, SONG thrushes and water voles, some of the most potent symbols of the countryside, will all vanish from Britain in the next few years, the World Wide Fund for Nature claims in a report today.

Put people, first, Short tells WWF

CLARE SHORT, the international development secretary, told a meeting of the World Wide Fund for Nature (WWF) yesterday that conservation efforts would be fruitless without a focus on poverty.

Beaver to return after 400 years

BEAVERS ARE to be re- introduced into the rivers of Scotland - 400 years after the hefty, amphibious rodents were hunted to extinction.

Travel: Round the horn, up a gum tree

Namibia's black rhino population has fallen from 60,000 to 3,000 in three years. Paula Hardy gingerly follows a shy beastie

Third of all nature lost in 25 years

A THIRD of the natural world has been destroyed by human activity in the past 25 years, the greatest period of destruction since the extinction of the dinosaurs 65 million years ago, the World Wide Fund for Nature (WWF) said yesterday.

One in ten of the world's tree species are facing extinction

TEN PER CENT of the world's tree species - including 11 types in the UK - are facing extinction, according to a report published today.

UK forests among worst in Europe

BRITAIN has one of the poorest records of protection and management of forests in Europe, according to a World Wide Fund for Nature survey which ranks the United Kingdom 12th out of 15 countries.

Whale toll

MORE than 18,000 whales have been killed since a moratorium came into effect 12 years ago, the World Wildlife Fund said. Norway and Japan received the harshest criticism. A legal loophole allows them to kill whales for "scientific reasons".

Cause Related Marketing: Advertisement Feature - Take a walk on the wild side

The World Wide Fund for Nature's education work and famous panda logo have helped it get ahead in the world of marketing. Richard Cook explains all

Boxing: Tyson gets to grips with $4m in the ring of make-believe

Glyn Leach reports from Boston on a boxing legend's entry into the wacky world of wrestling

Fires pose threat to the jungle animals of Borneo

Borneo's forest fires are wreaking havoc on the local wildlife. our correspondent in the Kutai National Park says the blazes threaten to turn the jungle into an ecological desert.

Travel: Why your kids may never see a live tiger

IF YOU ARE disturbed by the thought of tourism taking out more from the environment than it puts in - and if you also happen to be fairly rich - I suggest you take a tiger holiday this year with a company called Discovery Initiatives (Tel: 0171 229 9881).

Tiger, tiger, still burning bright (well, possibly)

People thought the Javan tiger was extinct. But a forester's reported sighting has stirred conservationists, writes Richard Lloyd Parry in Jakarta

Environment: UN launches battle to save the oceans

The UN has declared 1998 the International Year of the Ocean to highlight the threats that seas face from pollution and over-exploitation, and their importance to man. Nicholas Schoon, Environment Correspondent, sees the World Wide Fund for Nature back the fight.
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Model wears: top £29.50, leggings £25, jacket £29.50, bag £25, all
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The new-look Top of the Pops could see Fearne Cotton returns as a host alongside Dermot O'Leary
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Independent Travel
Pompeii, Capri & the Bay of Naples
Seven Cities of Italy
Burgundy, the River Rhone & Provence
Prague, Budapest and Vienna
Lake Garda
Minoan Crete and Santorini
Prices correct as of 17 April 2015
NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

Who's monitoring the outsourced NHS services?

A report finds that private firms are not being properly assessed for their quality of care
Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

How do Greeks feel about Syriza?

Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
From Iraq to Libya and Syria: The wars that come back to haunt us

The wars that come back to haunt us

David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

Too busy to surf? Head to The Pool

A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders
Heston Blumenthal to cook up a spice odyssey for British astronaut manning the International Space Station

UK's Major Tum to blast off on a spice odyssey

Nothing but the best for British astronaut as chef Heston Blumenthal cooks up his rations
John Harrison's 'longitude' clock sets new record - 300 years on

‘Longitude’ clock sets new record - 300 years on

Greenwich horologists celebrate as it keeps to within a second of real time over a 100-day test
Fears in the US of being outgunned in the vital propaganda wars by Russia, China - and even Isis - have prompted a rethink on overseas broadcasters

Let the propaganda wars begin - again

'Accurate, objective, comprehensive': that was Voice of America's creed, but now its masters want it to promote US policy, reports Rupert Cornwell
Why Japan's incredible long-distance runners will never win the London Marathon

Japan's incredible long-distance runners

Every year, Japanese long-distance runners post some of the world's fastest times – yet, come next weekend, not a single elite competitor from the country will be at the London Marathon
Why does Tom Drury remain the greatest writer you've never heard of?

Tom Drury: The quiet American

His debut was considered one of the finest novels of the past 50 years, and he is every bit the equal of his contemporaries, Jonathan Franzen, Dave Eggers and David Foster Wallace
You should judge a person by how they peel a potato

You should judge a person by how they peel a potato

Dave Hax's domestic tips are reminiscent of George Orwell's tea routine. The world might need revolution, but we like to sweat the small stuff, says DJ Taylor
Beige is back: The drab car colours of the 1970s are proving popular again

Beige to the future

Flares and flounce are back on catwalks but a revival in ’70s car paintjobs was a stack-heeled step too far – until now
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Bill Granger cooks with fresh cheeses

More delicate on the palate, milder, fresh cheeses can also be kinder to the waistline
Aston Villa vs Liverpool: 'This FA Cup run has been wonderful,' says veteran Shay Given

Shay Given: 'This FA Cup run has been wonderful'

The Villa keeper has been overlooked for a long time and has unhappy memories of the national stadium – but he is savouring his chance to play at Wembley
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Timeless drama of Championship race in league of its own