CBeebies past 7pm? For all our sakes, the BBC should keep this watershed

It would blur the lines of acceptability if evening schedules were filled with ‘Horrible Histories’


My three-year-old daughter has a name for Jon Snow. The veteran Channel 4 News presenter is called “Man on the Table” because, when he appears on our screen to present the news at 7pm, he looks as if he’s sitting on the little table where our TV is perched. And Snow plays an important role in our house – he helps my child go to bed.

At two minutes to seven, while I wash up her plates and fix her bedtime milk, my daughter is watching CBeebies get ready for bed. There is a night-time song, showing all the channel’s  favourites getting into pyjamas and settling down to sleep. She too is in her pyjamas. Then the screen goes blank – by 7pm the channel is off-air. The signal could not be clearer – time for bed. Frequently, for work reasons, I need to switch to Channel 4 to catch the news headlines before we go upstairs and the bedtime stories start. The appearance of Snow does not keep my daughter up. She has seen her CBeebies (or “Bits”, as she calls it) turn off. Man on the Table is here: it’s bedtime.

I know I am just one of countless parents who use the rhythm of CBeebies – or CBBC for older children – closing down as part of the bedtime routine. So it is puzzling to learn that the BBC is considering extending children’s programmes beyond 7pm to divert kids’ attention from tablets and smartphones, which they use round the clock. While it is not being suggested that CBeebies programmes like In the Night Garden and Mr Bloom’s Nursery would go beyond the threshold, there could be shows from CBBC,  designed for the upper range of their  audience – closer to 12  – on BBC1 and BBC2  after 7pm.

Of course, those over the age of six go to bed later than 7pm. And plenty of family programmes during peak-time evening viewing, like Strictly Come Dancing and Autumn Watch, appeal to both youngsters and adults alike. I remember, aged 11, being allowed up beyond 9pm to watch The Young Ones and Blackadder as a weekly special treat. But I knew these programmes were in the adult realm. Introducing specifically tailored kids’ TV in the evening seems wrong. After 7pm, children are beginning to wind down for bed. It would blur the lines of acceptability if evening schedules were flooded with Tracy Beaker and Horrible Histories.

I realise the BBC has many issues with its children’s TV. The BBC Trust, which published the report urging the corporation to introduce a radical shake-up of its children’s programming, says audiences for CBBC, aimed at six- to 12-year-olds, and CBeebies, for the under-sixes, fell last year. There are 2.1 million children aged four to 12 who watch BBC1 and BBC2 but not, incredibly, the children’s channels. CBeebies is on a continuous mission to reinvent and repackage. I have noticed that Postman Pat, which is still shown on CBeebies just after 7am (a crucial time when the channel comes into its own as a “babysitter”, while parents get ready for work and school), relaunched so that the eponymous postie now carries out a “special delivery service” (changing with the times, presumably, because the Royal Mail can no longer guarantee first-class post arriving on time). But that finished in 2008, and now CBeebies shows repeats.

The BBC missed out on Peppa Pig, surely the standout hit of younger children’s TV of the last decade, because the animators had tried to pitch an earlier cartoon to corporation executives, only to find it broadcast at different times each week – sometimes, bizarrely, close to midnight. The five-year-old pig is shown on Channel 5 and Nick Jr, the commercial channel available to Sky viewers. CBeebies and CBBC must compete with Nick Jr and its other commercial rivals, stuffed with gender-bracketed adverts for Disney  princesses and racing cars.

But, notwithstanding Peppa Pig and the equally clever and funny Ben and Holly’s Little Kingdom, by the same animating team at Astley Baker Davies, the BBC can hold its ground against its competitors, which many parents see as too commercialised and far from educational. Nick Jr also has a “bedtime hour”, with episodes of Peppa Pig spliced between adverts for sparkly shoes and Bratz dolls, but after 7pm it just keeps going, with programmes throughout the night – presenting a bedtime nightmare for parents.

Equally, the BBC should not think that the answer to competition from tablets and apps is to stretch out programmes beyond bedtime. It should recognise the brilliance it already has, with superb entertainment like Octonauts (a  favourite of Ed Miliband’s children, Daniel and Sam, as we learnt this week) and Grandpa in  My Pocket alongside genuinely educational  programmes like Alphablocks (cartoon phonics for toddlers), and Nina and the Neurons (female lab technician shows kids that science is fun), and develop those shows for the web.

So, rightly, the BBC has just launched a CBeebies Playtime! app featuring Octonauts, and a CBBC app is being planned. It is right to develop its digital content of core programmes to keep kids loyal: in 2012, one in seven children aged five to 15 was using an iPad or other  tablet, which is three times as many as in 2011. Leave it to parents to control their children’s use of tablets. But please, BBC, the 7pm switch-off must be sacred.

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Commercial Litigation NQ+

Very Competitive Salary: Austen Lloyd: NORTH HAMPSHIRE NQ to MID LEVEL - An e...


Highly Attractive Pakage: Austen Lloyd: MANCHESTER - A highly attractive oppor...

Senior Marketing Manager - Central London - £50,000

£40000 - £50000 per annum: Ashdown Group: Marketing Manager (Campaigns, Offlin...

Head of Marketing - Acquisition & Direct Reponse Marketing

£90000 - £135000 per annum: Ashdown Group: Head of Marketing (B2C, Acquisition...

Day In a Page

Read Next
Norovirus the food poisoning bug that causes violent stomach flu  

A flu pandemic could decide next year’s election

Matthew Norman
J. Jayalalithaa gestures to her party supporters while standing on the balcony of her residence in Chennai. Former film star Jayalalithaa Jayaram is one of India's most colourful and controversial politicians  

The jailing of former film star Jayalalithaa Jayaram is a drama even Bollywood couldn’t produce

Andrew Buncombe
Pride: Are censors pandering to homophobia?

Are censors pandering to homophobia?

US film censors have ruled 'Pride' unfit for under-16s, though it contains no sex or violence
The magic of roundabouts

Lords of the rings

Just who are the Roundabout Appreciation Society?
Why do we like making lists?

Notes to self: Why do we like making lists?

Well it was good enough for Ancient Egyptians and Picasso...
Hong Kong protests: A good time to open a new restaurant?

A good time to open a new restaurant in Hong Kong?

As pro-democracy demonstrators hold firm, chef Rowley Leigh, who's in the city to open a new restaurant, says you couldn't hope to meet a nicer bunch
10 best children's nightwear

10 best children's nightwear

Make sure the kids stay cosy on cooler autumn nights in this selection of pjs, onesies and nighties
Manchester City vs Roma: Five things we learnt from City’s draw at the Etihad

Manchester City vs Roma

Five things we learnt from City’s Champions League draw at the Etihad
Martin Hardy: Mike Ashley must act now and end the Alan Pardew reign

Trouble on the Tyne

Ashley must act now and end Pardew's reign at Newcastle, says Martin Hardy
Isis is an hour from Baghdad, the Iraq army has little chance against it, and air strikes won't help

Isis an hour away from Baghdad -

and with no sign of Iraq army being able to make a successful counter-attack
Turner Prize 2014 is frustratingly timid

Turner Prize 2014 is frustratingly timid

The exhibition nods to rich and potentially brilliant ideas, but steps back
Last chance to see: Half the world’s animals have disappeared over the last 40 years

Last chance to see...

The Earth’s animal wildlife population has halved in 40 years
So here's why teenagers are always grumpy - and it's not what you think

Truth behind teens' grumpiness

Early school hours mess with their biological clocks
Why can no one stop hackers putting celebrities' private photos online?

Hacked photos: the third wave

Why can no one stop hackers putting celebrities' private photos online?
Royal Ballet star dubbed 'Charlize Theron in pointe shoes' takes on Manon

Homegrown ballerina is on the rise

Royal Ballet star Melissa Hamilton is about to tackle the role of Manon
Education, eduction, education? Our growing fascination with what really goes on in school

Education, education, education

TV documentaries filmed in classrooms are now a genre in their own right
It’s reasonable to negotiate with the likes of Isis, so why don’t we do it and save lives?

It’s perfectly reasonable to negotiate with villains like Isis

So why don’t we do it and save some lives?