Israel's propaganda machine is finally starting to misfire

Israel's 'dream of Israeli and Palestinian children playing together' is somewhat hypocritcal when you look at the 230 children killed in Gaza

Share

To many readers the New York Times coverage of the war in Gaza comes across as neutered or as having a pro-Israeli bias. But not to Ron Dermer, the Israeli ambassador in Washington, who lambasts the paper for failing “to mention that a million Israelis were in bomb shelters yesterday as 100 rockets were fired at our civilian population.”

Mr Dermer is considered so close to Israeli Prime Minister Benjamin Netanyahu that he has been called “Bibi’s brain”. He is also a former student and employee of Frank Luntz, the Republican strategist who produced a confidential booklet in 2009, promptly leaked, advising Israeli spokesmen how best to manipulate American and European public opinion. “Don’t confuse messages with facts,” Dr Luntz advises the spokesmen as he explains how facts should be selected and best presented to make Israel’s case.

It is a sophisticated document based on wide-ranging opinion polls, suggesting, for instance, that the removal of Israeli settlements from the West Bank should be denounced as “a kind of ethnic cleansing”. Dr Luntz stresses that spokesmen must demonise Hamas, but above all emphasise that they feel for the sufferings of Palestinians as well as Israelis. As a sample of what they should say, he gives: “The day will come when Israeli children and Palestinian children will grow up together, play together, and work together side-by-side not just because they have to but because they want to.”

The problem about this approach is that it sounds particularly hypocritical when, according to Unicef, 230 children have been killed in Gaza, an average of ten a day, and 2,000 have been wounded by Israeli bombs, shells and bullets. Israeli spokesmen are now denying their responsibility for the most notorious and televised atrocities such as the strike on the UN hospital last week. This is an old PR tactic, though not one recommended by Dr Luntz, which is sometime referred to as “first you say no story, then you say old story”. In other words, deny everything in the teeth of the evidence on day one and, by the time definitive proof of the massacre comes through, nobody notices when you have to admit responsibility.

Video: The latest from Gaza

A problem here is that propaganda that works in a short war comes back to haunt you in a longer one. This is now happening in Gaza. Israeli air and artillery strikes and Hamas mortars and rockets are often presented as if they balanced each other out in terms of lethality. But the most important statistic here is that some 1,100 Palestinians have been killed as opposed to three civilians in Israel.

Despite his tutoring by Dr Luntz, Mr Dermer only speaks these days to the converted. Attending a Christians United for Israel Summit in Washington he replied to protesters who called him a “war criminal” by saying that “the truth is that the Israeli Defence Forces should be given a Nobel Peace Prize”. Stuff like this may explain why a Gallup poll shows that among Americans aged between 18 and 29 some 51 per cent said Israel’s actions were unjustified while only 23 per cent said they were. 

For all the good advice of Dr Luntz there are signs of Israeli leaders getting rattled. Mr Netanyahu complained on CNN that Hamas wants “to pile up as many civilian dead as they can” and “to use telegenically dead Palestinians for their cause.” Even the best propaganda machine cannot explain away massacres of civilians as happened in Lebanon at Sabra and Shatila in 1982 and at Qana in 1996 and 2006.

READ MORE:
The secret report helping Israel hide facts
There’s nothing new about conflating criticism of Israel with anti-Semitism
What if 35 Palestinians had died, and 800 Israelis?

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Austen Lloyd: Regulatory / Compliance / Exeter

Excellent Salary: Austen Lloyd: Exeter - An excellent opportunity for a Solici...

Ashdown Group: IT Support Technician - 12 Month Fixed Term - Shrewsbury

£17000 - £20000 per annum: Ashdown Group: IT Helpdesk Support Technician - 12 ...

The Jenrick Group: Maintenance Planner

£28000 - £32000 per annum + pension + holidays: The Jenrick Group: Maintenance...

The Jenrick Group: World Wide PLC Service Engineer

£30000 - £38000 per annum + pesion + holidays: The Jenrick Group: World Wide S...

Day In a Page

Read Next
Mary Christmas: the Bethlehem story is Mary's moment, when a poor peasant girl gives birth to the Son of God in a stable  

The appeal of the Virgin Mary: A supernatural hope at a time of scepticism

Peter Stanford
 

Letters: Why Cameron is wrong about EU child benefits

Independent Voices
Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

Yazidi girls killing themselves to escape rape and imprisonment
Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

Ed Balls interview

'If I think about the deficit when I'm playing the piano, it all goes wrong'
He's behind you, dude!

US stars in UK panto

From David Hasselhoff to Jerry Hall
Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

Grace Dent's Christmas Quiz

What are you – a festive curmudgeon or top of the tree?
Nasa planning to build cloud cities in airships above Venus

Nasa planning to build cloud cities in airships above Venus

Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all
The week Hollywood got scared and had to grow up a bit

The week Hollywood got scared and had to grow up a bit

Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

Panto dames: before and after

From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
Thirties murder mystery novel is surprise runaway Christmas hit

Thirties murder mystery novel is surprise runaway Christmas hit

Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

Anne-Marie Huby: 'Charities deserve the best'

Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
The botanist who hunts for giant trees at Kew Gardens

The man who hunts giants

A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there