Deborah Ross: The great con that is 'ripe and ready' fruit

If you ask me...

Share
Related Topics

If you ask me I believe that, as a nation, we need to sit down and decide what we think about "ripe and ready" fruit as sold by the supermarkets at a premium. You may consider this a trivial matter. You may say there are more important things happening in the world. You may even add: "I'm a busy person and do not have time for this. I'm going to turn to the stock market reports and then shout: 'SELL COPPER!' at somebody", which is fair enough. But if I had to reply I would reply with this: "Do you really want to be the sort of person who sells copper while all manner of soft fruits are running circles round you, and having the last laugh? Do you?"

Listen, and listen good: Isn't ripe and ready fruit something supermarkets should be selling in the first place? Isn't it their job to sell us food we can actually eat? And what does it say about the alternative? That tub of peaches, which may as well be labelled: "This fruit is neither ripe nor ready but may be ripe at some point, just as it may be ready at some point, although can we specify when this point might be? No, we cannot. You must accept that ripeness and readiness can only occur at an unspecified time in the future if, that is, these peaches ripen and ready themselves at all. Some fruit simply refuses, in which case you are probably better off putting your money in the wastepaper basket and setting fire to it." Of course, they might wish to shorten the label to: "Highly Unlikely To Ever Be Edible, But Thank You For Thinking Of Us."

Why do we put up with it? Imagine if your butcher worked like this. Imagine if you asked your butcher for four lamb chops and your butcher said: "Here are four lamb chops, although will they be suitable for eating by Thursday? I really couldn't say. You'll have to take a blind punt on it, love. Or you could pay double for these other lamb chops, which are good to go. I know, pricey, but do you want to actually consume the food you buy or not? Next!"

So it's a nonsense, it's enraging, it's a scandal, it's a rip-off and what do I say we should do? I say that, as a nation, we should rise up against ripe and ready fruit sold at a premium and if we are not ready to rise up today, how about next Tuesday? No? Not even if you put yourself in a brown paper bag on the windowsill overnight? I agree; never works.

React Now

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Recruitment Genius: Home Care / Support Workers

£7 - £10 per hour: Recruitment Genius: This care provider is looking for Home ...

Recruitment Genius: Web Team Leader

£30000 - £35000 per annum: Recruitment Genius: One of the UK's leading web des...

Recruitment Genius: Client Manager

£27000 - £35000 per annum: Recruitment Genius: A growing, successful, friendly...

Recruitment Genius: Property Negotiator - OTE £20,000+

£16000 - £25000 per annum: Recruitment Genius: This family owned, independent ...

Day In a Page

Read Next
Separate lives: Boston’s streets illustrate the divide between the town’s communities  

Migrants have far more to offer than hard work and wealth creation, yet too many exist in isolation from the rest of society

Emily Dugan
Harper Lee's To Kill a Mockingbird has sold 40 million copies  

Go Set a Watchman: Harper Lee’s new novel is more than just a literary event

Joseph Charlton
Greece says 'No': A night of huge celebrations in Athens as voters decisively back Tsipras and his anti-austerity stance in historic referendum

Greece referendum

Greeks say 'No' to austerity and plunge Europe into crisis
Ten years after the 7/7 terror attacks, is Britain an altered state?

7/7 bombings anniversary

Ten years after the terror attacks, is Britain an altered state?
Beautiful evening dresses are some of the loveliest Donatella has created

Versace haute couture review

Beautiful evening dresses are some of the loveliest Donatella has ever created
No hope and no jobs, so Gaza's young risk their lives, climb the fence and run for it

No hope and no jobs in Gaza

So the young risk their lives and run for it
Fashion apps: Retailers roll together shopping and social networking for mobile customers

Fashion apps

Retailers roll together shopping and social networking for mobile customers
The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

Gaping hole at the heart of the European Union

Treatment of Greece has shown up a lack of genuine legitimacy
Number of young homeless in Britain 'more than three times the official figures'

'Everything changed when I went to the hostel'

Number of young homeless people in Britain is 'more than three times the official figures'
Compton Cricket Club

Compton Cricket Club

Portraits of LA cricketers from notorious suburb to be displayed in London
London now the global money-laundering centre for the drug trade, says crime expert

Wlecome to London, drug money-laundering centre for the world

'Mexico is its heart and London is its head'
The Buddhist temple minutes from Centre Court that helps a winner keep on winning

The Buddhist temple minutes from Centre Court

It helps a winner keep on winning
Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

Is this the future of flying?

Battery-powered planes made of plastic, and without flight decks
Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

Isis are barbarians

but the Caliphate is an ancient Muslim ideal
The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

Curse of Brink's Mat strikes again

Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

'The ministers talk to us about miracles'

Why Greeks are cynical ahead of the bailout referendum
Call of the wild: How science is learning to decode the way animals communicate

Call of the wild

How science is learning to decode the way animals communicate