Absolutely nuts about family values
No 195: NUTELLA
But this hasn't stopped them from promoting another Ferrero brand, Nutella, in an equally innocent, straightforward and old- fashioned way. It starts with a brother and sister in silhouette against yellow, looking like an Edwardian illustrator's design for kiddies' bedroom wallpaper. When the children emerge they look positively Just William: satchelled boy, pigtailed girl (where was it filmed - and when?)
"When your pack of hungry little wolves come home from school, give them delicious Nutella on chunky bread and watch them turn into little lambs."
Moving swiftly on, we have a pack shot, followed by a mum with Stefanie Powers hair, dressed in a first-generation ribbed polo, who manages a dainty little-finger sampling along the way to the presentation on "chunky bread".
Then we have an exposition of the Key Copy Point: "made with great-tasting ingredients." A shower of HAZELNUTS plummets neatly into the jar: MILK swooshes round a glass. The children kiss their mother, leaving the chocolate-brown sacrament on her cheek and provoking a reprise of her earlier animated smile. It ends with a final compelling sign-off line: "Helps satisfy a healthy appetite." In the world of Mortal Kombat, Nutella - surely a cousin of Primula - must shine like a beacon for the children of the Victoria Gillick set.
Artists unveils new exhibition inspired by Hastings beachart
Arts & Ents blogs
- 1 I was a Woman Against Feminism too
- 2 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 3 Students offered grants if they tweet pro-Israeli propaganda
- 4 The Tory donor whose firm is one of Britain’s biggest tax avoiders - with HMRC's blessing
- 5 John Barrowman praised for Commonwealth Games opening ceremony gay kiss
Comic-Con 2014: Sherlock's Benedict Cumberbatch and Game of Thrones' George RR Martin set to attend
Hercules, review: Dwayne 'The Rock' Johnson takes centre stage in preposterous movie
Can Secret Cinema sell 80,000 'Back to the Future' tickets?
George R. R. Martin responds to 13-year-old fan's 'heartfelt' letter asking for a grisly death in Game of Thrones
Star Wars 7: Plot details 'leak', with sequel's opening sequence and premise revealed
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
Malaysia Airlines MH17 crash: victims’ bodies bundled in black bags and loaded onto trains