Amazon takes on the web with new cross-platform reading
Wednesday 29 September 2010
Amazon is expanding its stronghold on the e-book market with the launch of an internet-wide, cross-platform embeddable reading widget called "Kindle for the Web."
Kindle for the Web lets readers preview and share the first chapter of books without needing to leave their browser or open a separate program.
"With Kindle for the Web, it's easier than ever for customers to sample Kindle books - there's no downloading or installation required," said Dorothy Nicholls, Director, Amazon Kindle in a September 28 press release.
Kindle for the Web builds on the company's philosophy of cross-platform reading, reinforcing the idea of being able to purchase an e-book on one device and read it on virtually any other device.
Perhaps the best feature about Kindle for the Web is the ease with which users can share and recommend books on their websites and social networks.
Users can now share the first chapter of a book in the same way they would a YouTube video, by copying and pasting an embeddable link into their website, email message or social network.
Turning book sharing into a fun, social activity will result in big returns for Amazon - the company can sit back and rub its hands together as users promote the Kindle platform and encourage their friends to purchase e-books.
The strategy for Amazon's Kindle for the Web is closely aligned with that of the largest social publishing and reading site in the world, Scribd.
In 2007 Scribd started popularising the idea of sharing documents and literature via embeddable files on the web, letting writers share their content in the virtual world without the added cost of printing, storing and distributing. But while Scribd's philosophy is all about liberating the written word and connecting consumers with information, Kindle for the Web is designed to help users discover great new books (whilst boosting Amazon's e-book sales).
Threat of 'catastrophic cascade of collisions' must be averted, warn scientists
Arts & Ents blogs
Dennis Hopper's lost sixties photo album found
What are the best first lines in fiction?
Russell Crowe's Noah banned in three Arab countries before worldwide premiere
Sharknado 2: Former WWE wrestler Kurt Angle to fight second wave of flying sharks
Call The Midwife: Jessica Raine leaves in series three finale
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
Poor 'live like animals' says Boris's privately educated sister after going on 'poverty safari'
Exclusive: Impact of immigrants on British workers ‘negligible’
Vince Cable: Teachers 'know absolutely nothing' about the world of work
Ukraine crisis: Russia pledges to 'retaliate against sanctions' as Ukrainian president says Crimea vote will not be recognised
The quiet diplomat: Catherine Ashton - recognised and admired in all the world’s troubled countries, yet ridiculed at home
- 1 Australian man Rod Sommerville reacts to bite from deadly snake by reaching for cold beer
- 2 North Korea elections: Kim Jong-un wins 100% of the vote
- 3 David Cameron resorts to paying for Facebook fans because not enough people like him
- 4 Steve Irwin’s final words: Cameraman present at death opens up about deadly stingray attack for the first time
- 5 Sharknado 2: Former WWE wrestler Kurt Angle to fight second wave of flying sharks