Comedian Russell Brand was caught up in a row at a celebrity party after he made a jibe about fashion firm Hugo Boss and its links to the Nazis.
The comic, who picked up a gong at the GQ Men of the Year Awards, criticised the German firm, who sponsored the show, for making uniforms for Hitler's regime.
He told the audience the magazine's initials stood for "genocide quips", adding: "I mention that only to make the next comment a bit lighter because if any of you know a little bit about history and fashion, you'll know Hugo Boss made the uniforms for the Nazis.
"But they did look f****** fantastic, lets face it, while they were killing people on the basis of their religion and sexuality."
Brand, who ended his speech by telling Noel Gallagher, another of the winners on the night, "Good luck getting more offensive than that, son", was reportedly kicked out of the aftershow party in central London.
He took to Twitter to tell his fans about an exchange he said he had with the magazine's editor Dylan Jones, writing: "GQ editor: What you did was very offensive to Hugo Boss.
"Me: What Hugo Boss did was very offensive to the Jews."
It is not the first time Brand has run into trouble at the annual bash. In 2006 he was involved in a row with Rod Stewart after telling guests at the event he had slept with his daughter Kimberly.
In 1999, GQ editor James Brown resigned after the magazine published a list of of the 200 most stylish men of the 20th century, which included the Nazis and Field Marshal Rommel alongside Humphrey Bogart and John F Kennedy.