More film studios consider distribution on social networks
Thursday 10 March 2011
At the 2011 Media Summit in New York (March 9-10), a representative of Sony Pictures Home Entertainment said the company was considering the use of Facebook and other methods for the digital distribution of film titles.
"I think it's a great first step to begin what eventually turns into more social distribution of titles," said John Calkins with Sony's global digital department about the Warner Bros. announcement on March 7 that The Dark Knight would be temporarily available for $3 on Facebook.
Adding that the company was looking into social media outlets, Calkins said, "but it's early days." He also suggested that the posting of theatrical trailers could include "buy" buttons soon, according to The Hollywood Reporter.
Other panelists suggested that the film offers on social networks are likely to happen a few weeks after the DVD release of a movie, when the thrust of the marketing campaign has ended. Then the title could resurface with fans' interest.
Many studios are testing out premium video-on-demand film releases this year to add to the various digital outlets in the mix, including streaming and mobile devices. Calkins noted, "For me, it's the value of convenience."
Goldman Sachs analyst Ingrid Chung told The Hollywood Reporter that Facebook seems to be positioned as a pay-per-view platform, "which is more of a threat to other forms of VOD, such as iTunes or Amazon," rather than competition for film rental service Netflix.
Another analyst, James McQuivey with Forrester Research, said showing films on Facebook is a worthwhile test that the other studios want to follow. Since The Dark Knight has nearly four million Facebook fans, he added, "This is a great leap forward for consumers."
Last month, Warner began selling app editions for the iPhone and iPad of The Dark Knight and Inception with bonus features created by director Christopher Nolan. These apps are available in several international markets, including China, Brazil and the Netherlands, where iTunes does not sell film downloads.
Film The critics but sneer but these unfashionable festive films are our favourites
TV We're so close to knowing what happened to Oliver Hughes, but a last-minute bluff crushes expectations
Arts & Ents blogs
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Peter Lik: The self-proclaimed 'fine-art photographer' whose work sells for millions
The best underrated Christmas movies from Love, Actually to While You Were Sleeping
Grace Dent on TV: The Lost Honour of Christopher Jefferies was a beautifully shot, immensely considered drama
The Lost Honour of Christopher Jefferies, review: Jason Watkins is brilliant, but real victim Joanna Yeates is reduced to a footnote
Marilyn Manson denies involvement in shocking Lana Del Rey rape video
Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
Shock poll shows voters believe Ukip is to the left of the Tories
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
New era of cheap oil 'will destroy green revolution'
Ukip founder Alan Sked and Nigel Farage 'begged Enoch Powell to stand as a candidate'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant