Cannes Film Festival 2013: And why exactly are vous here?

Cheryl Cole, Tamara Ecclestone, WAGs and reality TV stars are all in the south of France... but why?

The Cannes Film Festival has long been a magnet for the A-List of world cinema, who flock to show off (and be part of) some of the most culturally important films.

But recently a new group of non-acting celebrities have started to make the pilgrimage to the Riviera to bathe in the bright lights of the paparazzi’s camera flash, leading The Independent to ask, why are vous ici?

Click here or on "View Images" to see the stars who Cannes (but probably shouldn't)

Cheryl Cole, whose acting ability appears to be limited to performing in a band in St Trinian’s, caused a stir with her first appearance on La Croisette a couple of years ago. She has since become a regular in her role as the face of L’Oréal. This year’s hangers on, trying to attract any excess attention from the world’s media, include the likes of Kimberley Garner from Made in Chelsea, Chloe Sims from the rival reality show The Only Way is Essex, the former WAG Lizzie Cundy and the heiress Tamara Ecclestone.

Then there was the South Korean pop star Psy, who appeared to pitch up on the Croisette. But it turned out the person who was attracting all the camera flashes and free drinks wasn’t the pop star at all. Don’t expect to see them on the silver screen any time soon.