Italian 12 Years A Slave promoters criticised for over-promoting white actors on movie posters
Marketing material for the Steve McQueen film heralds the roles of Brad Pitt and Michael Fassbender ahead of the main character Chiwetel Ejiofor
Hollywood studio Lionsgate has vowed to recall “unauthorised” Italian cinema posters for the Oscar-tipped drama 12 Years A Slave, after they were criticised for promoting the film’s white stars ahead of its black protagonist.
Marketing material for the Steve McQueen film heralds the roles of Brad Pitt and Michael Fassbender ahead of the main character Chiwetel Ejiofor.
Pitt was a producer on the Hollywood studio Lionsgate film, but plays only a small part as a good-hearted Canadian labourer. But Ejiofor appears in almost every frame of the movie about the real historical figure Solomon Northup, a free black man from 1840s New York, who is kidnapped and sold into slavery.
A spokesman for Lionsgate, whose Summit label is handling the film overseas, told Variety: “The 12 Years a Slave theatrical posters featuring Brad Pitt and Michael Fassbender that were recently released in Italy were unauthorized and were not approved by any of the producers or licensors of the film. Summit Entertainment, acting as exclusive sales agent for the licensors, is investigating and taking immediate action to stop the distribution of any unauthorized posters and to have those posters currently in the marketplace recalled.”
The Tumblr blog Carefree Black Girl drew attention to the poster on Sunday (22 December). “I’ve been following the press for months and I can’t wait to watch it but REALLY? I don’t remember Brad Pitt being the protagonist of the film or having such a pivotal role in the story to stay in the middle of the poster…
“I sure don’t know anything about marketing strategy to appeal audiences but isn’t this going to [sic] far?”
Broadcaster unveils Christmas scheduleTV
Jeff Fletcher found fame in 1990s
'At times I thought he was me'film
Review: One Direction, Fourmusic
Review: The World of Ice and Firebooks
Arts & Ents blogs
- 1 Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
- 2 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 3 Bill Cosby: Isn’t it obvious why his accusers have stayed silent up until now?
- 4 Halle Berry takes ex-boyfriend Gabriel Aubry to court for allegedly trying to make daughter look less African-American
- 5 Isis propaganda image showing 'abuse of Muslim woman by soldiers' is actually taken from Hungarian porn film
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Revealed: How the world gets rich – from privatising British public services
Exclusive: UK approved £7m Israeli arms sales in six months before Gaza conflict