The smell of explosives, real sprinkling water, wind, motion-activated seats, and 25 other special effects have been added in a Seoul theater for a full 4-dimensional experience of viewing Avatar.
A 4D screening costs $15.80 instead of the average $6.90 ticket price but the 88 seats at the Korean multiplex theater CJ-CGV are selling out. This has lead to opening another 4D theaters.
First 4D theater of its kind, the program was inaugurated last summer with Journey to the Center of the Earth, and has enjoyed success with several films over the last year and Percy Jackson & the Olympians: The Lightning Thief is next up.
Based on the success, Korea's Wonderworld Studio has partnered with the US-based Animation Picture Company a which specializes in special effects for films including Scooby Doo and Garfield, and announced it will launch 10 4D film "rides" this year.