The dad staggers around Asda, bleary-eyed, he hasn't slept in weeks.
"Tappy Toes? That's gotta be it... I don't even care anymore." He stuffs the DVD into his trolley and stares at car cleaning products, savouring the moment, soon he'll have to be back singing along with a weasel prince voiced by Bradley Cooper with his 5-year-old.
This was presumably the target market for 'mockbusters', DVDs clearly aping the biggest animations and action movies of the day.
RichieTee has been photographing and collecting them over on Imgur, and now has a pretty strong DVD collection, sourced mostly from HMV (going by the display stands in the pictures).
Here's some of the best found so far