Sacha Baron Cohen debuts Grimsby trailer

The actor appeared as Borat on Jimmy Kimmel Live! to talk about the upcoming comedy.

Sacha Baron Cohen introduced the new trailer for Grimsby while appearing on Jimmy Kimmel Live! as his insanely popular character, Borat.

Directed by Now You See Me's Louis Leterrier, the film stars Baron Cohen and Mark Strong as a pair of orphaned brothers separated after their adoption by different families. Seb (Strong) grows up to become an elite MI6 assassin; Nobby (Baron Cohen) ends up a football hooligan living in the northern town of Grimsby, sporting a strong pair of sideburns and a girlfriend in Rebel Wilson's Lindsey. Though Nobby's spent his entire life looking for his estranged sibling, the moment they finally meet ends in a botched assassination and the pair is forced to go on the run from the government.

It's another entry in a surging trend of spy parodies, following hot on the heels of the Melissa McCarthy-starring Spy and Dwayne Johnson's upcoming Central Intelligence. Plus, combined with 2012's The Dictator, it marks a definitive move away from the mockumentaries that made Baron Cohen so famous; though it's probably a little difficult not to get recognised in public now he's a big name landing bit parts in Les Misérables and Alice Through the Looking Glass.

Baron Cohen's decision to appear on Jimmy Kimmel as Borat may have just been to provide him with an opportunity to take a pop at Donald Trump, who he claimed was actually one of the actor's "very unbelievable" characters.

Grimsby, titled The Brothers Grimsby outside of the UK, will be released on 24 February.