The hunt is over - Seth Rogen will produce MGM's new Where's Wally? film.
Alongside his Superbad producer Evan Goldberg, the two are set to bring the bespectacled, stripey jumper-wearing literary character to the big screen in a film that seems close to being made after years of stalling.
The Tracking Board reports that the story will follow Wally as he accidentally activates a time machine and must race to get back to his one true love.
There are currently no details on whether Rogen or Goldberg are also attached to direct or star, but one look at their back catalogue (This Is The End, Bad Neighbours) and it's clear they'll be chomping at the bit to get their regular collaborators involved in some way.
Their production company, Point Grey, has a busy schedule ahead: as well as Where's Wally? they'll be releasing Bad Neighbours 2: Sorority Rising as well as the long-anticipated AMC US drama Preacher. Beyond that, they'll film the upcoming 'stranded in space' comedy The Something which stars Zach Galifianakis and Bill Hader.