Fans of everybody’s favourite green ogre will be excited to hear that Shrek's swamp is coming to London.
A 20,000 square metre park is set to transport visitors through a 'live interactive adventure' featuring Shrek, Fiona, Donkey, Puss in Boots and other favourites from the beloved franchise.
Shrek’s 'Far Far Away Adventure' is due to open at the South Bank’s County Hall next summer after Merlin Entertainments, which owns the London Eye, Legoland and Madame Tussaud’s, sealed a deal with Disney’s rival animation firm DreamWorks.
The attraction is due to open shortly before the first hit film’s 15 year anniversary.
Six other "immersive entertainment experiences" are planned to open worldwide within the next nine years, with the long-term aim to secure up to 30.
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1/11 Love Land, South Korea
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2/11 The Kingdom of Little People, Kunming, China
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3/11 Shijingshan Amusement Park, Beijing, China
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4/11 The Holy Land Experience, Orlando, Florida
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5/11 Dollywood, Pigeon Forge, Tennessee
Dolly Parton's very own theme park features thrill rides and traditional crafts and music of the Smoky Mountains area
6/11 Dubailand, Dubai, UAE
The theme park promised to be the most ambitious in the world, with a budget of $64.3 billion. But the project was put on hold at the beginning of the financial crisis in 2008
7/11 Dickens World, Chatham, Kent
Although Dickens was only a brief resident of Chatham as a child, the theme park features buildings, places and people of the Medway Towns which the writer drew inspiration from
8/11 Diggerland, England
Billed as the 'ultimate adventure park experience', Diggerland allows children and adults to drive full-size construction machinery
9/11 Harmonyland, Japan
Essentially a Hello Kitty theme park, Harmonyland offers family-friendly rides adorned with plenty of Hello Kitty memorabilia
10/11 Nurburgring Roller Coaster, Germany
If going on a rollercoaster wasn't dangerous enough, try this one directly next motorsports compex Nurburgring
11/11 Ferrari World, Abu Dhabi
Where else but the capital of bling would you find Ferrari World, 'the largest indoor amusement park in the world'. The park also claims to host the world's fastest rollercoaster, Formula Rossa
“The experience will be based on a brand new adventure being written by the DreamWorks team. It will feature a Shrek interactive walk-through adventure, a character courtyard where visitors will be able to meet Shrek and his swamp friends, along with characters from Madagascar, Kung Fu Panda and How to Train Your Dragon,” a statement from Merlin Entertainment reads.
Jeffrey Katzenberg, CEO of DreamWorks Animation said he was excited to build something that will allow people to experience the world of all things Shrek.
“This attraction is going to be unlike anything that current exists and will undoubtedly become a new type of destination for families.”
Merlin Entertainments will pay royalties to DreamWorks based on an agreed ‘mid-single digit’ percentage of its turnover.
The move will be the first time that Merlin has worked with a Hollywood studio to create an attraction centred on a globally-known entertainment franchise.
Shrek, which has generated more than $3.5 billion in worldwide box office revenue, won the first ever Oscar for Best Animated Feature Film in 2002.
The news comes after Katzenberg hinted at a fifth Shrek movie, four years after Shrek Forever After was released.
“I think you can be confident that we’ll have another chapter in the Shrek series. We’re not finished, and more importantly, neither is he,” he told Fox Business Network.Reuse content