Tom Hardy’s Legend film snuck a 2-star review onto its poster, made it look like 5
'Its so f*cking clever, I'm not even mad about the deception'
There are a few tricks film marketers will use to shroud bad reviews on posters - taking single words out of context, putting 5-star reviews from disreputable publications in small font - but this one is particularly shocking/ingenious.
The Guardian gave Kray twins crime drama Legend two stars in its review, but they were placed in such a way as to look like the other three were hidden behind Tom Hardy’s head.
Reviewer Benjamin Lee confirmed as much on Twitter:
“Incredible way of making my two star review seem like I didn't hate the film,” he wrote.
While deceitful, many were simply amazed by the cunningness of the layout.
“Its so f*cking clever, I'm not even mad about the deception,” one Reddit user wrote.
Chris Morris’ Four Lions movie previously decided to just send up the marketing method with this poster:
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies