Letter: Honest tobacco ads
Sir: I do not believe that tobacco advertising should be banned (report, 18 June) because it is the only balanced advertising we have.
Each tobacco advertisement is in two parts: the first is to encourage you to buy the product, the second explains the consequences for you and those close to you if you do. This should be a model for all advertising.
If everything that is advertised - disposable nappies, cars, soap powder, supermarkets, fast food - had to show the negative consequences of buying it, it would be a revelation.
We would all still have the freedom to spend our money on whatever we choose but we would not be able to claim ignorance of our individual contribution to the wider picture.
KEITH MORRIS
Loughborough, Leicestershire
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies