Perhaps instead of going to New York, these consultants should have read a recent edition of The New York Times, in which L J Davis raved about Hull, describing it as "a very matey kind of town" and "one of the friendliest of English cities". He was ecstatic about the beer in Hull - "the finest glass of beer I have ever tasted in my life" - and appreciated the authenticity and culture of the city.
Hull is a super place to live. Yes, it has its black spots, but tell me a city that doesn't. If this is misery, I'll continue to enjoy it.