Brit Awards go east - to the O2
Monday 06 September 2010
Leading music event the Brit Awards is to move to London's O2 Arena, leaving its home of more than a decade, it was announced today.
The lavish bash - which saw stars such as Cheryl Cole, Lily Allen and Jay-Z perform this year - has been held at Earl's Court in west London each year since 2000.
The concert venue - now considered to be one of the world's leading live music arenas - will host next year's Brits on February 15.
Brits bosses announced that they had agreed a further three-year deal with ITV to screen the event live.
Organisers also said today there would be an "exciting development" in the way the show is put together next year. It will have a new executive producer, with former chart star Helen Terry - who ran the event for many years - succeeded by John Kaye Cooper.
It emerged this summer that a move was on the cards when Earl's Court chiefs said the Brits was moving on. But the new location had not been confirmed until today.
Prior to an unbroken 11-year stint at Earl's Court, the show took place at the London Arena for two years. Earl's Court was also the venue in 1996 and 1997.
The relocation of the event - officially called the Brit Awards 2011 with MasterCard - will be seen as yet another endorsement for the south east London venue which began life as the Millennium Dome but has been reborn as a major venue.
Brit Awards chairman David Joseph said: "Looking at what The Brits stands for - the 'must-see' spectacle and the unique performances which stretch every artist who performs - it was clear that moving to a state-of-the-art venue like the O2 was an obvious evolution."
ITV director of entertainment and comedy Elaine Bedell said: "Our viewers love the anticipation of what a live music show can bring as some of the world's biggest performers take to the stage."
Jeff Fletcher found fame in 1990s
'At times I thought he was me'film
Review: One Direction, Fourmusic
Review: The World of Ice and Firebooks
Film More romcom than S&M
Review: The Imitation Gamefilm
Arts & Ents blogs
- 1 Lego letter from the 1970s still offers a powerful message to parents 40 years later
- 2 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 3 Naked free runner captured in breathtaking photographs above London's streets
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Grayson Perry: London needs affordable housing because 'rich people don't create culture'
Strictly Come Dancing results: Steve Backshall sent home after dance off with Sunetra Sarker
Tom DeLonge compares streaming music to killing elephants
Naked free runner captured in breathtaking photographs above London's streets
Marilyn Manson denies involvement in shocking leaked clip of Lana Del Rey rape video
Band Aid 30: 'Do They Know It's Christmas' storms to number one
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
France 'blocks' Russian sailors from boarding a warship
Green Party Caroline Lucas interview: 'We could be on the edge of something very big'