Kanye West likely thought he was about to make headlines with his surprise appearance at The Coachella Valley Music and Arts Festival - though it turned out to be entirely for the wrong reasons.
Yeezy popped up right at the end of A$AP Rocky's blistering set, jumping on stage to land some heavy lines; except the only thing fans heard was complete, and total, silence. Turns out, A$AP's 20-minute delay in starting his performance that evening meant he had run over his allotted time; and, as is procedure, both of the rappers' microphones had been turned off.
The two either didn't realise the mics had been cut off, or didn't care; they kept going with their set for nearly two minutes before giving up with a shrug, and leaving the stage to a rising chorus of "boos" and vented frustration.
It was perhaps at that point Kanye decided to turn his silence into art; later turning up at Diplo and Skrillex's collaborative venture Jack U, without a microphone, merely to smile and wave at the crowd as his track "Power" played.
Coachella runs until 17 April, with the festival now offering non-attendees the chance to experience all the action through the magic of VR.