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Coldplay fans asked to appear in crowd sourced video


Oxfam is looking for Coldplay fans to take part in a groundbreaking global music project to campaign against one of the world’s greatest human injustices.

Coldplay’s music video and film director Mat Whitecross will curate an exclusive crowd sourced video stitching together thousands of pieces of film and photography submitted by fans and supporters to an incredible acoustic version of Coldplay’s famous track ‘In My Place’. The voices shared will become part of a unique music video to help the charity campaign to end the trauma inflicted on thousands of families because of land grabs.

Every year Governments, banks or private investors buy huge plots of land in some of the poorest countries in the world for profit. This land is often home to people who rely on it to grow food and feed their families. Thousands of families are being evicted from the land, leaving them homeless and with no means to piece their lives back together.  Land grabs are forcing people and their possessions out, forcing them from the place they call home.

Whitecross and Oxfam are encouraging dedicated Coldplay fans and friends of the charity to echo this idea of dislocation and displacement in their own way in the form of creative video or photographic content by 20 March 2013. People are being asked to move something favourite, personal or familiar from their home to somewhere it doesn’t belong. Alternatively, they could do something personal, everyday, familiar that they’d usually do at home, in totally the wrong place.

Mat Whitecross continues: “I have worked with Coldplay for a long time so know how dedicated and passionate their fans are. The idea of harnessing this to create an original and powerful crowd sourced campaigning tool is one I’m excited about.”

To submit your content today visit: www.oxfam.org/inmyplacefilm.